New Range

Name: New Range
Brand: New Range

AI Native

The AI Platform powering operations and compliance for financial markets

Est 2024|Valuation $22M|Raised $6.9M

LinkedIn 692|Website|FTEs 9|HQ Irvine, California, US

MarketsTransaction Cost Analysis (TCA)Trade Surveillance & Communications Compliance

Published Jul 15, 2026

01Common complaints

- When abundant independent user reviews on G2 / TrustRadius / Gartner Peer Insights are required for procurement — the vendor has limited public review visibility. - When the requirement is for a single, narrowly scoped function (for example, only SEC 606 reporting or only corporate actions) and a specialized vendor would be more cost-effective. - When extremely complex, global surveillance requirements are primary and a vendor with a long track record of alert scenarios, exchange connectivity, and regulator-tested workflows is preferred. - When the buyer cannot commit internal integration resources for data mapping, reconciliation definitions, and rule configuration; even automated platforms require significant onboarding for regulated workflows. - When transparent public pricing is required for procurement or quick self-serve adoption; New Range appears to operate on a demo/quote-driven model. (https://newrange.com/contact)

Deal disqualifiers

Requirement for extensive public referenceability or a large number of independent reviews
Needs for very specific asset-class or venue coverage that only more mature surveillance vendors support
Strict procurement requirements for publicly available trust center artifacts (e.g., SOC reports, DPAs) that the vendor may only provide under NDA

Limitations acknowledged or implied in vendor materials

The vendor does not publish a dedicated public limitations or roadmap section in the pages reviewed.

Key limitations inferred from available evidence

Limited presence on independent review platforms reduces the ability to validate support quality, product performance, and reliability across multiple customers.
Claims about AI or agent features named by the vendor (for example, product names referenced in marketing materials) are not accompanied by technical documentation on model governance, explainability, false positive/negative rates, or human override controls; these aspects should be evaluated in diligence.

Security/compliance gaps

While the vendor states SOC certifications, public verification artifacts (SOC report downloads, DPA, subprocessor lists, pen test summaries) were not found in the accessible pages. Buyers should request the vendor security packet and SOC reports under NDA. (https://newrange.com/security)

02Why they buy

Unique selling points supported by available evidence

- Unified scope across compliance domains: the vendor describes functionality spanning CAT/CAIS, best execution/606, surveillance, corporate actions, and reconciliations. (https://www.newrange.com/) - Vendor-stated security certifications: the vendor states SOC 2 Type I and II and SOC 3 certifications and discloses SSO/RBAC/ABAC capabilities. (https://newrange.com/security) - A named customer case study (Carry) indicates the vendor has supported at least one fintech broker-dealer in standing up a compliance program. (https://newrange.com/case-studies/carry/)

Where competitors may have an edge

Surveillance maturity and integrations: incumbent surveillance vendors report broader exchange and venue connectivity and mature alert libraries.
Best execution specialization: firms focused primarily on execution-quality analytics may prefer specialized providers with long-standing industry acceptance.

03Field reports

Review platform coverage: limited and not independently verifiable in public sources

New Range appears to have limited presence on mainstream public review platforms (G2, TrustRadius, Gartner Peer Insights) based on accessible search results; no clearly attributable profiles or user reviews were found in those sources during the review.

Vendor-published testimonial / case study (Carry)

The vendor case study for Carry includes a customer-attributed statement and vendor-published outcome metrics. - Customer attribution: Evan Cohen, Chief Compliance Officer at Carry, is named in the case study. The case study text indicates Carry selected New Range in place of manual, spreadsheet-based solutions. - Vendor-published outcome metrics listed in the case study include claims of large time and productivity improvements and accuracy improvements. These metrics were presented by the vendor; the case study does not include underlying methodology, baseline definitions, or measurement period. (Vendor case study on the official New Range website) Critical note: the testimonial and metrics are vendor-published. The methodology and measurement details are not provided publicly and should be validated by buyers through reference checks and requests for supporting artifacts.

Community / social proof (forums)

Searches of community forums (Hacker News, Reddit) did not reveal high-confidence threads discussing New Range in the accessible results.

What customers say they like (inferred from case study and vendor materials)

The vendor-published customer material highlights:

Reduced manual time for CAT/CAIS review compared with spreadsheet-based processes
Consolidation of multiple teams and tools into a single workflow
A customer statement that the vendor provided high-touch support

What customers complain about (independent data not available)

Independent, third-party complaints specific to New Range were not found in the accessible public sources. Common buyer risks for new compliance platforms that should be validated in diligence include: - Difficulty validating automated outputs for regulator examinations - Integration gaps with clearing houses, OMS/EMS, and custom data formats - False positives or alert fatigue in surveillance workflows - Concerns about explainability for AI-driven detections These items are diligence topics rather than confirmed complaints for New Range specifically.

Carry (broker-dealer buildout)

What is described in the case study: - The case study asserts large reductions in time for CAT and CAIS reviews, high accuracy in regulatory reporting supervision, and significant productivity gains compared with legacy alternatives. (Vendor case study on the company website) Implementation details not disclosed publicly in the case study include integration scope, time-to-value timeline, measurement methodology for the stated metrics, and whether outcomes were sustained across reporting periods. Critical assessment: the outcomes are plausible for teams moving from manual processes to automation, but the vendor-published metrics should be treated as directional. Buyers should request: - Before-and-after process maps - Definitions for how "CAT/CAIS review time" and "accuracy" were measured - Sample output artifacts (redacted) and exam-readiness documentation

04Best fit

Company size

Likely best fit:

Small to mid-size broker-dealers and fintech market participants (tens to a few hundred employees) building modern compliance stacks
Larger firms may pilot or evaluate New Range for specific domains (CAT/CAIS supervision, reconciliation automation) but will scrutinize maturity and integrations

Industries / verticals

Broker-dealers, clearing/introducing firms, fintech trading platforms, and wealth platforms with broker-dealer operations

Roles and personas

Decision makers:

Chief Compliance Officer (CCO)
Head of Operations / Brokerage Operations
Head of Market Structure / Best Execution
CTO / Head of Data Engineering (for integration scope)

End users:

Compliance analysts (CAT/CAIS review)
Surveillance analysts
Corporate actions and reconciliation staff

Qualification criteria

Significant manual workload in CAT/CAIS exception handling
Need for auditable best execution reports and SEC Rule 606 outputs
Multiple systems producing inconsistent data requiring reconciliation

05The pitch

What the product does (core value proposition)

New Range describes a platform that uses artificial intelligence techniques to provide a consolidated system for broker-dealer and market participant compliance and operations. Core modules described on the vendor site include: - CAT & CAIS supervision and reporting (aggregation, validation, exception detection, submissions, reconciliations) (Vendor product overview and feature pages) - Best execution analysis (execution-quality monitoring, price improvement, routing effectiveness, automated SEC Rule 606 reporting) (Vendor product overview and feature pages) - Real-time trade surveillance (rules-based monitoring to flag potentially problematic orders) (Vendor product overview and feature pages) - Corporate actions management (tracking and reconciliation across corporate action events) (Vendor product overview and feature pages) - Data reconciliation (continuous cross-system comparisons to find breaks) (Vendor product overview and feature pages) - Consolidated reporting and analytics dashboards/templates (Vendor product overview and feature pages) In neutral terms, New Range aims to reduce manual review and spreadsheet-driven workflows for regulatory reporting supervision and related compliance operations, emphasizing near-real-time monitoring and automation.

Target market and positioning

Based on product language and regulatory references (FINRA CAT/CAIS, SEC Rule 606), New Range appears targeted at: - Broker-dealers (including newer fintech broker-dealers) - Clearing and introducing firms - Trading firms that must evidence best execution and trade supervision - Compliance and operations teams handling high-volume market data and regulatory deadlines The vendor positions the product as a compliance platform that incorporates AI techniques and automation, positioned as an alternative to manual or spreadsheet-based workflows. (Vendor product overview and positioning pages)

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Published Jul 15, 2026

01Common complaints

When abundant independent user reviews on G2 / TrustRadius / Gartner Peer Insights are required for procurement — the vendor has limited public review visibility.
When the requirement is for a single, narrowly scoped function (for example, only SEC 606 reporting or only corporate actions) and a specialized vendor would be more cost-effective.
When extremely complex, global surveillance requirements are primary and a vendor with a long track record of alert scenarios, exchange connectivity, and regulator-tested workflows is preferred.
When the buyer cannot commit internal integration resources for data mapping, reconciliation definitions, and rule configuration; even automated platforms require significant onboarding for regulated workflows.
When transparent public pricing is required for procurement or quick self-serve adoption; New Range appears to operate on a demo/quote-driven model. (https://newrange.com/contact)

Deal disqualifiers

Requirement for extensive public referenceability or a large number of independent reviews
Needs for very specific asset-class or venue coverage that only more mature surveillance vendors support
Strict procurement requirements for publicly available trust center artifacts (e.g., SOC reports, DPAs) that the vendor may only provide under NDA

Limitations acknowledged or implied in vendor materials

The vendor does not publish a dedicated public limitations or roadmap section in the pages reviewed.

Key limitations inferred from available evidence

Limited presence on independent review platforms reduces the ability to validate support quality, product performance, and reliability across multiple customers.
Claims about AI or agent features named by the vendor (for example, product names referenced in marketing materials) are not accompanied by technical documentation on model governance, explainability, false positive/negative rates, or human override controls; these aspects should be evaluated in diligence.

Security/compliance gaps

While the vendor states SOC certifications, public verification artifacts (SOC report downloads, DPA, subprocessor lists, pen test summaries) were not found in the accessible pages. Buyers should request the vendor security packet and SOC reports under NDA. (https://newrange.com/security)

02Why they buy

Unique selling points supported by available evidence

Unified scope across compliance domains: the vendor describes functionality spanning CAT/CAIS, best execution/606, surveillance, corporate actions, and reconciliations. (https://www.newrange.com/)
Vendor-stated security certifications: the vendor states SOC 2 Type I and II and SOC 3 certifications and discloses SSO/RBAC/ABAC capabilities. (https://newrange.com/security)
A named customer case study (Carry) indicates the vendor has supported at least one fintech broker-dealer in standing up a compliance program. (https://newrange.com/case-studies/carry/)

Where competitors may have an edge

Surveillance maturity and integrations: incumbent surveillance vendors report broader exchange and venue connectivity and mature alert libraries.
Best execution specialization: firms focused primarily on execution-quality analytics may prefer specialized providers with long-standing industry acceptance.

03Field reports

Review platform coverage: limited and not independently verifiable in public sources

Vendor-published testimonial / case study (Carry)

The vendor case study for Carry includes a customer-attributed statement and vendor-published outcome metrics.

Customer attribution: Evan Cohen, Chief Compliance Officer at Carry, is named in the case study. The case study text indicates Carry selected New Range in place of manual, spreadsheet-based solutions.
Vendor-published outcome metrics listed in the case study include claims of large time and productivity improvements and accuracy improvements. These metrics were presented by the vendor; the case study does not include underlying methodology, baseline definitions, or measurement period. (Vendor case study on the official New Range website)

Critical note: the testimonial and metrics are vendor-published. The methodology and measurement details are not provided publicly and should be validated by buyers through reference checks and requests for supporting artifacts.

Community / social proof (forums)

Searches of community forums (Hacker News, Reddit) did not reveal high-confidence threads discussing New Range in the accessible results.

What customers say they like (inferred from case study and vendor materials)

The vendor-published customer material highlights:

Reduced manual time for CAT/CAIS review compared with spreadsheet-based processes
Consolidation of multiple teams and tools into a single workflow
A customer statement that the vendor provided high-touch support

What customers complain about (independent data not available)

Difficulty validating automated outputs for regulator examinations
Integration gaps with clearing houses, OMS/EMS, and custom data formats
False positives or alert fatigue in surveillance workflows
Concerns about explainability for AI-driven detections

These items are diligence topics rather than confirmed complaints for New Range specifically.

Carry (broker-dealer buildout)

What is described in the case study:

The case study asserts large reductions in time for CAT and CAIS reviews, high accuracy in regulatory reporting supervision, and significant productivity gains compared with legacy alternatives. (Vendor case study on the company website)

Implementation details not disclosed publicly in the case study include integration scope, time-to-value timeline, measurement methodology for the stated metrics, and whether outcomes were sustained across reporting periods.

Critical assessment: the outcomes are plausible for teams moving from manual processes to automation, but the vendor-published metrics should be treated as directional. Buyers should request:

Before-and-after process maps
Definitions for how "CAT/CAIS review time" and "accuracy" were measured
Sample output artifacts (redacted) and exam-readiness documentation

04Best fit

Company size

Likely best fit:

Small to mid-size broker-dealers and fintech market participants (tens to a few hundred employees) building modern compliance stacks
Larger firms may pilot or evaluate New Range for specific domains (CAT/CAIS supervision, reconciliation automation) but will scrutinize maturity and integrations

Industries / verticals

Broker-dealers, clearing/introducing firms, fintech trading platforms, and wealth platforms with broker-dealer operations

Roles and personas

Decision makers:

Chief Compliance Officer (CCO)
Head of Operations / Brokerage Operations
Head of Market Structure / Best Execution
CTO / Head of Data Engineering (for integration scope)

End users:

Compliance analysts (CAT/CAIS review)
Surveillance analysts
Corporate actions and reconciliation staff

Qualification criteria

Significant manual workload in CAT/CAIS exception handling
Need for auditable best execution reports and SEC Rule 606 outputs
Multiple systems producing inconsistent data requiring reconciliation

05The pitch

What the product does (core value proposition)

CAT & CAIS supervision and reporting (aggregation, validation, exception detection, submissions, reconciliations) (Vendor product overview and feature pages)
Best execution analysis (execution-quality monitoring, price improvement, routing effectiveness, automated SEC Rule 606 reporting) (Vendor product overview and feature pages)
Real-time trade surveillance (rules-based monitoring to flag potentially problematic orders) (Vendor product overview and feature pages)
Corporate actions management (tracking and reconciliation across corporate action events) (Vendor product overview and feature pages)
Data reconciliation (continuous cross-system comparisons to find breaks) (Vendor product overview and feature pages)
Consolidated reporting and analytics dashboards/templates (Vendor product overview and feature pages)

In neutral terms, New Range aims to reduce manual review and spreadsheet-driven workflows for regulatory reporting supervision and related compliance operations, emphasizing near-real-time monitoring and automation.

Target market and positioning

Based on product language and regulatory references (FINRA CAT/CAIS, SEC Rule 606), New Range appears targeted at:

Broker-dealers (including newer fintech broker-dealers)
Clearing and introducing firms
Trading firms that must evidence best execution and trade supervision
Compliance and operations teams handling high-volume market data and regulatory deadlines

The vendor positions the product as a compliance platform that incorporates AI techniques and automation, positioned as an alternative to manual or spreadsheet-based workflows. (Vendor product overview and positioning pages)

Get a comprehensive analysis of New Range including market position, competitive landscape, adoption trends, and peer benchmarks.

Download full report →