Tremor Video

Name: Tremor Video
Brand: Tremor Video

Leader

Unify your audience, optimize results and grow your business with Amobee advertising solutions.

Est 2007|Valuation $505.7M|Raised $600K|24 Ref Customers

LinkedIn 35K|Web traffic 32K|FTEs 909|HQ New York, New York, US

MarketsDemand-Side Platforms (DSP)Connected TV (CTV) Advertising

Published Sep 29, 2026

01Common complaints

Required scenarios where alternatives may be preferable: - Small advertisers with low monthly spend: a lighter-weight platform or managed-service agency may be more cost-effective. - Teams requiring highly polished self-serve reporting and UI: platforms with stronger reputations for modern analytics tooling may be preferable. - Strict procurement requiring publicly documented SOC 2 or ISO certifications: organizations with such policies may face procurement friction unless Nexxen provides documentation under NDA. - Organizations primarily focused on walled gardens (Meta/Google/Amazon): if most spend is inside those environments, a specialized approach inside those ecosystems may be more efficient. - If independent third-party product validation is required: limited third-party review presence for Nexxen DSP, as surfaced in this research, may be a concern for risk-averse organizations.

Deal disqualifiers (poor fit)

Very small budgets or teams lacking capacity to support programmatic operations.
Organizations requiring highly self-serve, polished reporting and BI with minimal support involvement (based on proxy feedback).

Vendor-acknowledged limitations

Public materials emphasize capabilities; explicit vendor-published limitations or a public roadmap with dates were not located in the reviewed materials.

Practical limitations surfaced from available evidence

Reporting and dashboard feature maturity may be a pain point (based on proxy G2 reviews for Amobee).
Bulk tooling constraints can increase time-to-launch for complex setups.
Security and compliance transparency: certifications and enterprise security control disclosures are not prominently published.

Why some customers left for competitors (churn reasons)

Not directly documented in sources reviewed for Nexxen/Tremor Video specifically.
However, the criticisms noted (reporting maturity, dated UX, bulk tooling gaps) are common churn triggers when compared to platforms with stronger UI and automation.

02Why they buy

Differentiating characteristics supported by available evidence

Unified brand and platform strategy: the rebrand combined DSP (Amobee and Tremor Video), SSP (Unruly), and ad server (Spearad) into a single corporate and product brand.
TV Intelligence and ACR-driven data: Nexxen markets TV Intelligence that blends ACR data from multiple device partners and additional datasets for planning and activation.

Where competitors have advantages

Larger review footprints and more visible community validation are present for competitors such as The Trade Desk, DV360, and Amazon DSP.
Competitors may demonstrate more mature tooling and standardized workflows favored by large agency holding companies.

Why customers chose it (inferred from reviews)

Themes from reviewers suggest purchasers value:

Responsive platform support.
Trader-oriented workflow and troubleshooting tools.
Cross-channel execution (digital, social, mobile, video) in one platform (consistent with historical Amobee positioning).

03Field reports

Review-platform coverage and limitations

A limitation for this report: Tremor Video / Nexxen DSP does not have robust, easily accessible review coverage on major SaaS review platforms under the “Nexxen DSP” product name that surfaced through standard search paths. To provide review-based evidence where possible, the report uses: - G2 reviews for Amobee (now part of Nexxen branding after consolidation) as a proxy for buy-side platform user experience feedback. - A limited consumer review footprint for the corporate site that is not specific to enterprise DSP usage. - Community content that relates more to the public company than product UX, which limits usefulness for procurement decisions.

Direct quotes — G2 (Amobee, now folded into Nexxen DSP)

Balanced selection (positive and negative) from G2 reviews: Positive / strengths: - "The Amobee support team has always been extremely helpful, prompt and friendly." (G2 reviewer) - "User interface is very trader friendly…" (G2 reviewer) - "The workflow is very self serve friendly…" (G2 reviewer) Critical / complaints: - "Campaign home is dated. There are no graphs or visuals…" (G2 reviewer) - "Reporting: No instant download reporting… metrics are not represented well…" (G2 reviewer) - "Bulk upload… only available for a select few tag types, leading to lengthy go-live timelines…" (G2 reviewer)

Common criticisms and complaints (from available review evidence)

From the G2 Amobee reviews:

UI areas perceived as dated; dashboards and visualizations may not meet some reviewers' expectations.
Reporting limitations (download, metric representation, custom dashboards).
Operational friction for trafficking and tagging at scale (bulk upload gaps) and ongoing need for support involvement.

Specific outcomes customers achieved (metrics)

Vendor press materials have claimed strong self-serve DSP growth historically; these vendor-published figures are not independently validated and should not be treated as campaign-level ROI evidence.

Vendor-published examples and what to watch for

- Nexxen marketing highlights capabilities such as a Deal Marketplace for discovery and activation of premium deals in CTV, OLV, and display. - Nexxen highlights TV Intelligence and data assets, including partnerships with device and streaming data providers. Critical evaluation: - These items are product announcements rather than independently audited case studies. - Claims around household coverage and reach should be validated by buyers: what is the deduplicated reach methodology; how are identity and linkage managed; how is consent documented; what is match rate and bias by device OEM or TV footprint?

Quantified results

Company financial releases provide company-level performance metrics, but these do not substitute for campaign-level ROI evidence and independently verified case studies.

04Best fit

Company sizes

Likely fit: mid-market to enterprise advertisers and agencies with significant video and CTV budgets and programmatic scale.

Industries

Better fit for verticals where CTV, video, and audience intelligence are prioritized (for example, consumer brands, entertainment, retail, automotive).
Nexxen markets verticalized capabilities such as health and pharma measurement enhancements, indicating a focus in those areas as well.

Roles and personas

Decision makers: VP/Director of Media, Programmatic Heads, Agency Trading Directors, CTV leads.
End users: programmatic traders, campaign managers, ad ops and traffickers, analytics teams.

Qualification criteria (good fit)

Needs include availability of CTV and OLV scale for campaign delivery.
Requirement for proprietary TV data (ACR or equivalent) integrated into planning and activation.
Preference for an integrated vendor stack (DSP, SSP, ad server, data) rather than assembling point solutions.

05The pitch

What the product does (objective core value proposition)

Tremor Video is the historical brand for Nexxen’s demand-side platform (DSP) capabilities. Following a corporate rebrand, Tremor Video (along with Amobee, Unruly, and Spearad) was unified under the Nexxen brand and is marketed as Nexxen DSP (buy-side), integrated with Nexxen’s broader stack (SSP, ad server, and data platform). The offering is an end-to-end programmatic advertising platform focused on video and Connected TV (CTV) buying, with supporting planning/insights (for example, TV Intelligence / ACR-driven audiences) and sell-side components for publishers.

Target market and market positioning

Primary buyers: brands and agencies running programmatic campaigns (especially video/CTV).
Secondary stakeholders: publishers and broadcasters seeking yield optimization via SSP/ad server components.
Positioning theme: a unified platform bridging buy and sell sides; emphasis on CTV, video, and proprietary ACR-based TV viewership data.

Get a comprehensive analysis of Tremor Video including market position, competitive landscape, adoption trends, and peer benchmarks.

Download full report →