Normalyze

Name: Normalyze
Brand: Normalyze
Rating: 5 (1 reviews)

AI Native

Normalyze is a Data Security Posture Management (DSPM) product that discovers and classifies sensitive data across cloud, SaaS, and hybrid environments, maps who and what can access that data, and prioritizes risks and remediation workflows.

Est 2020|Valuation $72.2M|Raised $26.6M

LinkedIn 27K|Website|FTEs 35|HQ Los Altos, California, US

MarketsData Security Platforms

01Competitive Landscape

Narrative analysis

Normalyze vs Wiz DSPM - Wiz offers DSPM as part of its broader cloud security platform. For organizations already using Wiz for CNAPP capabilities, adopting Wiz DSPM may reduce the number of distinct vendors. - Organizations seeking a standalone DSPM component that aligns with Proofpoint may evaluate Normalyze differently from a CNAPP-first approach. Normalyze vs Securiti DSPM - Securiti packages DSPM alongside privacy and governance modules, which can appeal to organizations that want an integrated data governance and privacy stack. Public price artifacts for some Securiti offerings exist via resellers. - Normalyze is positioned primarily as a DSPM specialist. Normalyze vs Cyera / Sentra (specialist DSPM vendors) - Independent DSPM vendors are perceived in some community discussions as offering rapid innovation. Normalyze’s acquisition changes its status from independent startup to a component within a larger vendor, which may affect perceptions of innovation cadence and packaging. Market adoption trends - DSPM remains an active category. Industry guides and community threads indicate frequent acquisitions and consolidation, reflecting strategic importance but also potential vendor churn.

	Normalyze (Proofpoint DSPM)	Wiz DSPM	Securiti DSPM
Starting Price	Not public (custom quote)	Not public (custom quote)	Published partner price list suggests an annual subscription for one listed offering (may not reflect all deals)
Primary Use Case	Organizations seeking a dedicated DSPM capability that will be integrated into Proofpoint’s platform direction	Organizations that want DSPM included within a broader CNAPP and cloud security graph	Organizations seeking DSPM as part of a broader privacy/governance/compliance platform
Key Strength	Focus on sensitive data discovery, access analysis, and remediation workflows	Market presence and CNAPP integration; broad cloud security capabilities	Broader governance and privacy modules, including DSPM as one component
Key Weakness	Limited independent public review volume; pricing is not transparent; roadmap may change following acquisition	DSPM depth may vary by license tier; pricing is quote-based	Platform breadth can increase complexity and total cost of ownership

01Competitive Landscape

Narrative analysis

Normalyze vs Wiz DSPM

Wiz offers DSPM as part of its broader cloud security platform. For organizations already using Wiz for CNAPP capabilities, adopting Wiz DSPM may reduce the number of distinct vendors.
Organizations seeking a standalone DSPM component that aligns with Proofpoint may evaluate Normalyze differently from a CNAPP-first approach.

Normalyze vs Securiti DSPM

Securiti packages DSPM alongside privacy and governance modules, which can appeal to organizations that want an integrated data governance and privacy stack. Public price artifacts for some Securiti offerings exist via resellers.
Normalyze is positioned primarily as a DSPM specialist.

Normalyze vs Cyera / Sentra (specialist DSPM vendors)

Independent DSPM vendors are perceived in some community discussions as offering rapid innovation. Normalyze’s acquisition changes its status from independent startup to a component within a larger vendor, which may affect perceptions of innovation cadence and packaging.

Market adoption trends

DSPM remains an active category. Industry guides and community threads indicate frequent acquisitions and consolidation, reflecting strategic importance but also potential vendor churn.

	Normalyze (Proofpoint DSPM)	Wiz DSPM	Securiti DSPM
Starting Price	Not public (custom quote)	Not public (custom quote)	Published partner price list suggests an annual subscription for one listed offering (may not reflect all deals)
Primary Use Case	Organizations seeking a dedicated DSPM capability that will be integrated into Proofpoint’s platform direction	Organizations that want DSPM included within a broader CNAPP and cloud security graph	Organizations seeking DSPM as part of a broader privacy/governance/compliance platform
Key Strength	Focus on sensitive data discovery, access analysis, and remediation workflows	Market presence and CNAPP integration; broad cloud security capabilities	Broader governance and privacy modules, including DSPM as one component
Key Weakness	Limited independent public review volume; pricing is not transparent; roadmap may change following acquisition	DSPM depth may vary by license tier; pricing is quote-based	Platform breadth can increase complexity and total cost of ownership