Novi Connect

- Where Novi may be most relevant - When the primary buyer need is structured verification of claims/certifications and enrollment in retailer-specific badge programs with SKU-level governance. - When a buyer prioritizes experiments or programs focused on AI-assisted shopping recommendations and wants a partner that frames offerings around that channel. - Where competitors may be more applicable - If the buyer needs large-scale syndication to many trading partners and strong GDSN/PIM ecosystems, established syndication vendors may be the standard shortlist. - If the buyer requires publicly documented enterprise security certifications and procurement collateral, other vendors may have more visible documentation (this varies and should be confirmed with each vendor). - If the buyer requires a primary PIM/PXM system of record, those systems may be evaluated first and Novi positioned as a complementary verification or distribution layer depending on architecture. - Customer evidence gap: Unlike several established syndication/PIM vendors, Novi has a more limited set of third-party product reviews discoverable in public sources, which increases the due-diligence burden for procurement teams.