- Company sizes
- Typical fit: upper mid-market to enterprise (large, multi-site organizations). Organizations with complex asset environments (hospitals, laboratories, campuses, distributed retail) are commonly referenced.
- Industries and verticals where adoption is strongest (with customer example types)
- Healthcare: used in hospital operational contexts (clinical engineering/HTM, facilities)
- Public sector
- Retail
- Roles and personas
- Decision makers: facilities leadership, corporate real estate/portfolio management, workplace experience leaders, IT/ServiceNow platform owners, security/compliance stakeholders
- End users: technicians, field engineers, space planners, workplace coordinators, service desk agents
- Pain points the product addresses
- Siloed systems for assets, space, projects, and real estate
- Lack of unified portfolio data and cross-team workflow coordination
- Compliance reporting complexity
- Qualification criteria (good fit)
- Existing ServiceNow investment and governance maturity
- Need to unify facilities + assets + workplace workflows on a single platform
- Capacity to run an enterprise change program (process redesign and data cleanup)
- Deal disqualifiers (poor fit)
- Small organizations seeking a lightweight CMMS without enterprise platform overhead
- Organizations with low tolerance for weak configuration governance
- Buyers that require transparent, self-serve pricing and rapid, low-friction procurement