Okta Adaptive MFA

Name: Okta Adaptive MFA
Brand: Okta
Rating: 4.5 (3599 reviews)

Leader

Okta secures AI

Est 2009|Valuation $35.2B|Raised $417.7M

LinkedIn 679K|Website|Web traffic 153.9M|FTEs 6,366|HQ San Francisco, CA

MarketsIdentity Provider (IdP) & SSO Identity Provider (IdP) & Single Sign-On (SSO)

01Competitive Landscape

Narrative analysis

Where this product tends to be selected - Cross-application policy consistency across many SaaS applications and some on-prem systems via standard protocols (SAML, RADIUS). - Support for phishing-resistant factors such as FIDO2/WebAuthn keys and vendor-specific authentication options. Where competitors often win - Microsoft Entra ID: When the environment is Microsoft-first, Entra can offer operational cohesion and potentially lower incremental cost if suitable licenses are already held. - Cisco Duo: Clearer published entry pricing and a perceived simplicity for common VPN and on-prem MFA rollouts. Pricing comparison (directional) - The vendor’s published pricing typically positions Adaptive MFA within a higher-tier identity suite, while some competitors publish more granular per-user MFA pricing. Customer evidence of churn/switching - Community discussions describe migrations from this vendor to Microsoft Entra ID or other providers, often citing perceived pricing, integration convenience, or vendor trust considerations.

	Okta Adaptive MFA	Microsoft Entra ID (MFA/Conditional Access)	Cisco Duo (MFA + risk features)
Starting Price	Included in the vendor's Workforce suites under higher-tier plans	Basic MFA available; advanced conditional access requires premium licensing	Published per-user pricing available from the vendor across tiers (entry-level MFA to premium)
Best For	Organizations with large, heterogeneous SaaS portfolios and a need for centralized identity policy	Microsoft-centric organizations seeking native integration with Windows and Microsoft 365	Organizations wanting MFA with clearly published entry pricing and straightforward VPN/app coverage
Key Strength	Broad integration ecosystem and a policy layer that spans many SaaS apps and some on-prem integrations	Tight native integration with the Microsoft ecosystem, including endpoint and OS features	Published entry pricing and a reputation for straightforward deployment for VPN/on-prem integrations
Key Weakness	Perceived cost and packaging complexity; operational considerations around incident response and support	Licensing complexity for advanced features and potential incremental cost depending on existing Microsoft licensing	Advanced IAM/SSO capabilities may require higher tiers compared with a full IAM suite

01Competitive Landscape

Narrative analysis

Where this product tends to be selected

Cross-application policy consistency across many SaaS applications and some on-prem systems via standard protocols (SAML, RADIUS).
Support for phishing-resistant factors such as FIDO2/WebAuthn keys and vendor-specific authentication options.

Where competitors often win

Microsoft Entra ID: When the environment is Microsoft-first, Entra can offer operational cohesion and potentially lower incremental cost if suitable licenses are already held.
Cisco Duo: Clearer published entry pricing and a perceived simplicity for common VPN and on-prem MFA rollouts.

Pricing comparison (directional)

The vendor’s published pricing typically positions Adaptive MFA within a higher-tier identity suite, while some competitors publish more granular per-user MFA pricing.

Customer evidence of churn/switching

Community discussions describe migrations from this vendor to Microsoft Entra ID or other providers, often citing perceived pricing, integration convenience, or vendor trust considerations.

	Okta Adaptive MFA	Microsoft Entra ID (MFA/Conditional Access)	Cisco Duo (MFA + risk features)
Starting Price	Included in the vendor's Workforce suites under higher-tier plans	Basic MFA available; advanced conditional access requires premium licensing	Published per-user pricing available from the vendor across tiers (entry-level MFA to premium)
Best For	Organizations with large, heterogeneous SaaS portfolios and a need for centralized identity policy	Microsoft-centric organizations seeking native integration with Windows and Microsoft 365	Organizations wanting MFA with clearly published entry pricing and straightforward VPN/app coverage
Key Strength	Broad integration ecosystem and a policy layer that spans many SaaS apps and some on-prem integrations	Tight native integration with the Microsoft ecosystem, including endpoint and OS features	Published entry pricing and a reputation for straightforward deployment for VPN/on-prem integrations
Key Weakness	Perceived cost and packaging complexity; operational considerations around incident response and support	Licensing complexity for advanced features and potential incremental cost depending on existing Microsoft licensing	Advanced IAM/SSO capabilities may require higher tiers compared with a full IAM suite