Oktopost

Name: Oktopost
Brand: Oktopost
Rating: 4.5 (307 reviews)

Designed from the ground up for B2B to win social.

Est 2013|Raised $20.8M|72 Ref Customers

LinkedIn 13K|Web traffic 49K|FTEs 112|HQ Ramat Gan, Tel-Aviv District, IL

MarketsSocial Media Management

01Competitive Landscape

Narrative analysis

- Oktopost vs Sprout Social: Aggregated review signals indicate Oktopost scores well for support and workflow planning for B2B use cases, while Sprout Social is often chosen for broad applicability and overall satisfaction across company sizes. Decision factors often include whether B2B attribution and integrated advocacy outweigh Sprout's mainstream ecosystem. - Oktopost vs Sprinklr: Sprinklr is often selected by organizations that require a comprehensive enterprise CX platform; it typically has higher per-seat costs and enterprise minimums. Oktopost may be more appropriate when requirements focus on B2B marketing social, advocacy, and attribution without the need for full social care/contact-center capabilities. - Employee advocacy competition: Competitors such as EveryoneSocial emphasize advocacy depth and particular packaging; the vendor positions advocacy as integrated with its broader social management workflows.

Market share / adoption signals (use cautiously)

Third-party datasets and modeling providers publish estimated technology market share and vendor counts, but these estimates use modeling assumptions and category definitions that may not align precisely with B2B social suites. Treat such figures as directional.

	Oktopost	Sprout Social	Sprinklr
Starting Price	Not publicly listed (quote-based common)	Public starting price shown on comparison pages (varies; generally priced in the hundreds per user/month when billed annually)	Self-serve plans reported from mid-to-high hundreds per seat/month billed annually; enterprise is quote-based
Best For	B2B organizations seeking LinkedIn-focused governance, advocacy, and revenue attribution	Broad social management for teams seeking a mainstream SMM feature set and polish	Large enterprises needing unified social + care + listening + complex workflows
Key Strength	B2B attribution/integrations and integrated advocacy; support is frequently cited positively	Mature social media management suite, broad adoption, polished analytics and workflows	Breadth across publishing, listening, and care with enterprise workflow capabilities
Key Weakness	Listening depth may be less than specialist or larger suites; pricing transparency is limited	May be less attribution-focused for B2B use cases out of the box	Higher cost and complexity; may be more than required for B2B marketing-only teams

01Competitive Landscape

Narrative analysis

Oktopost vs Sprout Social: Aggregated review signals indicate Oktopost scores well for support and workflow planning for B2B use cases, while Sprout Social is often chosen for broad applicability and overall satisfaction across company sizes. Decision factors often include whether B2B attribution and integrated advocacy outweigh Sprout's mainstream ecosystem.
Oktopost vs Sprinklr: Sprinklr is often selected by organizations that require a comprehensive enterprise CX platform; it typically has higher per-seat costs and enterprise minimums. Oktopost may be more appropriate when requirements focus on B2B marketing social, advocacy, and attribution without the need for full social care/contact-center capabilities.
Employee advocacy competition: Competitors such as EveryoneSocial emphasize advocacy depth and particular packaging; the vendor positions advocacy as integrated with its broader social management workflows.

Market share / adoption signals (use cautiously)

	Oktopost	Sprout Social	Sprinklr
Starting Price	Not publicly listed (quote-based common)	Public starting price shown on comparison pages (varies; generally priced in the hundreds per user/month when billed annually)	Self-serve plans reported from mid-to-high hundreds per seat/month billed annually; enterprise is quote-based
Best For	B2B organizations seeking LinkedIn-focused governance, advocacy, and revenue attribution	Broad social management for teams seeking a mainstream SMM feature set and polish	Large enterprises needing unified social + care + listening + complex workflows
Key Strength	B2B attribution/integrations and integrated advocacy; support is frequently cited positively	Mature social media management suite, broad adoption, polished analytics and workflows	Breadth across publishing, listening, and care with enterprise workflow capabilities
Key Weakness	Listening depth may be less than specialist or larger suites; pricing transparency is limited	May be less attribution-focused for B2B use cases out of the box	Higher cost and complexity; may be more than required for B2B marketing-only teams