Omie

Name: Omie
Brand: Omie
Rating: 3.8 (4 reviews)

Leader

Impulsione a economia do Brasil, seja um Omielover! #VemPraOmie https://carreirasomie.gupy.io/

Est 2013|Valuation $856.2M|Raised $296.1M|36 Ref Customers

LinkedIn 278K|Web traffic 1.9M|FTEs 1,613|HQ Sao Paulo, Brazil

MarketsERP Invoicing & Payment Processing Sales Tax & VAT Automation

01Competitive Landscape

Narrative analysis

- Omie vs Bling: Some user reports indicate Bling produced more reliable reporting in specific cases despite being simpler, suggesting that integration depth does not necessarily guarantee better operational accuracy. - Omie vs Tiny: Tiny emphasizes clear entry pricing and bundled modules; Omie focuses on a broader integrated platform and marketplace add-ons. Pricing presentation and procurement flows differ between vendors. - Omie vs TOTVS Protheus: Protheus is typically a heavier, partner-led ERP for larger or more complex organizations and generally requires higher TCO; for SMBs, Protheus may be excessive, while for complex operations it provides more configurability.

Market adoption trends

The vendor communicates a large customer base in public messaging; third-party sources publish divergent figures. These inconsistent figures indicate significant adoption but lack independent auditing in the captured sources.

	Omie	Bling	Tiny ERP
Starting Price	Public pricing is dynamic; market listings position entry packages in the low-hundreds per month range; some marketplace integration products show one-time implementation fees and monthly tiers with volume-based components	Public pricing page exists; plan details vary by package and are positioned for SMBs	Public plan listings position entry packages at low-hundreds per month in promotional contexts; packaging varies by revenue band
Appropriate For	Brazilian SMBs requiring ERP with invoicing and integrated finance; franchise/partner implementation options	SMBs needing pragmatic ERP for sales/stock/invoicing with many integrations	SMB e-commerce/marketplace operations; bundled features including ERP, hub, PDV, and account services
Key Strength	Integrated suite positioning; APIs/webhooks; Brazil tax/invoicing orientation; ecosystem add-ons	Perceived simplicity and cost-effectiveness; widely adopted in SMB e-commerce	Feature bundle and clear entry pricing in promotional offers; packages tailored to marketplace sellers
Key Weakness	Reported rigidity (customization) and variable support; pricing transparency varies	May be less suitable for mid-market complexity	May not meet mid-market customization needs; promotional pricing may change

01Competitive Landscape

Narrative analysis

Omie vs Bling: Some user reports indicate Bling produced more reliable reporting in specific cases despite being simpler, suggesting that integration depth does not necessarily guarantee better operational accuracy.
Omie vs Tiny: Tiny emphasizes clear entry pricing and bundled modules; Omie focuses on a broader integrated platform and marketplace add-ons. Pricing presentation and procurement flows differ between vendors.
Omie vs TOTVS Protheus: Protheus is typically a heavier, partner-led ERP for larger or more complex organizations and generally requires higher TCO; for SMBs, Protheus may be excessive, while for complex operations it provides more configurability.

Market adoption trends

The vendor communicates a large customer base in public messaging; third-party sources publish divergent figures. These inconsistent figures indicate significant adoption but lack independent auditing in the captured sources.

	Omie	Bling	Tiny ERP
Starting Price	Public pricing is dynamic; market listings position entry packages in the low-hundreds per month range; some marketplace integration products show one-time implementation fees and monthly tiers with volume-based components	Public pricing page exists; plan details vary by package and are positioned for SMBs	Public plan listings position entry packages at low-hundreds per month in promotional contexts; packaging varies by revenue band
Appropriate For	Brazilian SMBs requiring ERP with invoicing and integrated finance; franchise/partner implementation options	SMBs needing pragmatic ERP for sales/stock/invoicing with many integrations	SMB e-commerce/marketplace operations; bundled features including ERP, hub, PDV, and account services
Key Strength	Integrated suite positioning; APIs/webhooks; Brazil tax/invoicing orientation; ecosystem add-ons	Perceived simplicity and cost-effectiveness; widely adopted in SMB e-commerce	Feature bundle and clear entry pricing in promotional offers; packages tailored to marketplace sellers
Key Weakness	Reported rigidity (customization) and variable support; pricing transparency varies	May be less suitable for mid-market complexity	May not meet mid-market customization needs; promotional pricing may change