ON24

Name: ON24
Brand: ON24
Rating: 4.3 (2158 reviews)

Intelligent Engagement Platform

Est 1998|Valuation $348.3M|Raised $315.8M|190 Ref Customers

LinkedIn 59K|Web traffic 2.3M|FTEs 595|HQ San Francisco, California, US

MarketsMarketing Automation Platforms Webinar Platforms

Platform CoversEvent Management Platforms Executive Town Halls & All-Hands Platforms

01Competitive Landscape

Narrative competitive analysis

- Zoom Events & Webinars: Frequently chosen for simplicity and user familiarity. Review-platform comparisons suggest Zoom may be more usable and easier to set up, while ON24 customers often prefer ON24 for marketing-oriented analytics and workflows. - Livestorm / BigMarker: These alternatives are often perceived as easier to administer and provide faster onboarding; they may be preferred by teams prioritizing modern UX. - Cvent Webinar: Cvent emphasizes branded webinar creation and broader event management, which can be compelling for organizations that require an integrated event stack. - Cisco Webex: Often selected by security-conscious enterprises; buyer experience varies by packaging and existing Cisco footprint.

Adoption and market perception signals

The vendor cites high placements on enterprise webinar grids on major review platforms, indicating a strong presence among enterprise buyers on review sites. However, review content also frequently includes reliability critiques that procurement teams should evaluate.

	ON24	Zoom Events & Webinars	Adobe Connect
Starting Price	Not publicly listed (Request pricing)	Public starting prices shown on competitor pages (see vendor sites)	Public pricing published for host-based packages (examples vary by capacity)
Primary use case	B2B marketing teams needing engagement analytics, integrations, and scaled webinar programs	Teams needing rapid adoption, broad familiarity, and predictable webinar operations	Training and virtual classroom use cases with configurable webinar rooms
Key strength	Marketing-oriented engagement measurement and enterprise webinar workflows	Ease of use and ubiquity; quick setup; user familiarity	Published packaging and configurable session layouts for training
Key weakness	Reported reliability/performance issues, customization constraints, and higher price perception	Less native marketing automation integration for demand-gen analytics versus specialized platforms	Cost at larger capacities per host; different focus than marketing analytics

01Competitive Landscape

Narrative competitive analysis

Zoom Events & Webinars: Frequently chosen for simplicity and user familiarity. Review-platform comparisons suggest Zoom may be more usable and easier to set up, while ON24 customers often prefer ON24 for marketing-oriented analytics and workflows.
Livestorm / BigMarker: These alternatives are often perceived as easier to administer and provide faster onboarding; they may be preferred by teams prioritizing modern UX.
Cvent Webinar: Cvent emphasizes branded webinar creation and broader event management, which can be compelling for organizations that require an integrated event stack.
Cisco Webex: Often selected by security-conscious enterprises; buyer experience varies by packaging and existing Cisco footprint.

Adoption and market perception signals

	ON24	Zoom Events & Webinars	Adobe Connect
Starting Price	Not publicly listed (Request pricing)	Public starting prices shown on competitor pages (see vendor sites)	Public pricing published for host-based packages (examples vary by capacity)
Primary use case	B2B marketing teams needing engagement analytics, integrations, and scaled webinar programs	Teams needing rapid adoption, broad familiarity, and predictable webinar operations	Training and virtual classroom use cases with configurable webinar rooms
Key strength	Marketing-oriented engagement measurement and enterprise webinar workflows	Ease of use and ubiquity; quick setup; user familiarity	Published packaging and configurable session layouts for training
Key weakness	Reported reliability/performance issues, customization constraints, and higher price perception	Less native marketing automation integration for demand-gen analytics versus specialized platforms	Cost at larger capacities per host; different focus than marketing analytics