OneSignal

Name: OneSignal
Brand: OneSignal

OneSignal is a SaaS customer engagement and messaging platform that sends and orchestrates messages across mobile push, web push, in‑app messaging, email, SMS/RCS, and Live Activities via a unified dashboard and APIs, with workflow automation, segmentation, personalization, and analytics.

Est 2014|Valuation $258M|Raised $82M|25 Ref Customers

LinkedIn 17K|Web traffic 11K|FTEs 164

MarketsMobile App Engagement Customer Engagement Platforms (CEP)

01Competitive Landscape

Narrative competitive analysis

OneSignal vs enterprise engagement suites (Braze, Airship) - Braze and Airship typically serve organizations that require enterprise-grade orchestration at scale, more advanced experimentation, complex data pipelines, and dedicated enterprise support, and they use sales-led pricing and implementation. - OneSignal is positioned to be more accessible on entry price and onboarding time, particularly for push-centric use cases and smaller teams. OneSignal vs Customer.io - Customer.io publishes transparent entry pricing and positions strongly around workflows and event-driven messaging; it also documents some compliance items at higher tiers. - OneSignal provides a lower entry point and strong push capabilities; for organizations where push is the primary channel, OneSignal can be a simpler path. OneSignal vs Pushwoosh - Both vendors overlap on push notification use cases. Pushwoosh emphasizes modular pricing and certain higher-tier campaign approaches, while OneSignal offers a unified omnichannel product with journey-based orchestration and channel-based billing.

Market share/adoption trends

Vendor-published adoption claims (for example, proportions of mobile apps using the platform or developer counts) are present in public materials; procurement teams should validate these claims if market share influences selection.

	OneSignal	Customer.io	Pushwoosh
Starting Price	Free; Growth starts with a low monthly platform fee plus usage-based charges	Published entry tier at a modest monthly fee	Free option available; paid tiers vary by usage and are usage-driven
Most Appropriate For	Teams prioritizing push and seeking multi-channel support with an accessible entry point	Product-led lifecycle messaging with workflow tooling; mid-market and up	Teams seeking modular messaging capabilities with pay-as-you-go entry
Key Strength	Heritage in push and web push; broad channel coverage in a single dashboard; accessible entry-level options	Workflow automation and data-driven messaging; clear profile/email billing rules	Campaign features and modular selection; emphasis on flexible campaign usage
Key Weakness	Reported support and billing complaints for some customers; costs can scale with MAU/subscribers	Pricing increases to higher tiers for advanced needs; sales-led pricing for enterprise features	Pricing complexity for larger usage; enterprise needs may require custom plans

01Competitive Landscape

Narrative competitive analysis

OneSignal vs enterprise engagement suites (Braze, Airship)

Braze and Airship typically serve organizations that require enterprise-grade orchestration at scale, more advanced experimentation, complex data pipelines, and dedicated enterprise support, and they use sales-led pricing and implementation.
OneSignal is positioned to be more accessible on entry price and onboarding time, particularly for push-centric use cases and smaller teams.

OneSignal vs Customer.io

Customer.io publishes transparent entry pricing and positions strongly around workflows and event-driven messaging; it also documents some compliance items at higher tiers.
OneSignal provides a lower entry point and strong push capabilities; for organizations where push is the primary channel, OneSignal can be a simpler path.

OneSignal vs Pushwoosh

Both vendors overlap on push notification use cases. Pushwoosh emphasizes modular pricing and certain higher-tier campaign approaches, while OneSignal offers a unified omnichannel product with journey-based orchestration and channel-based billing.

Market share/adoption trends

Vendor-published adoption claims (for example, proportions of mobile apps using the platform or developer counts) are present in public materials; procurement teams should validate these claims if market share influences selection.

	OneSignal	Customer.io	Pushwoosh
Starting Price	Free; Growth starts with a low monthly platform fee plus usage-based charges	Published entry tier at a modest monthly fee	Free option available; paid tiers vary by usage and are usage-driven
Most Appropriate For	Teams prioritizing push and seeking multi-channel support with an accessible entry point	Product-led lifecycle messaging with workflow tooling; mid-market and up	Teams seeking modular messaging capabilities with pay-as-you-go entry
Key Strength	Heritage in push and web push; broad channel coverage in a single dashboard; accessible entry-level options	Workflow automation and data-driven messaging; clear profile/email billing rules	Campaign features and modular selection; emphasis on flexible campaign usage
Key Weakness	Reported support and billing complaints for some customers; costs can scale with MAU/subscribers	Pricing increases to higher tiers for advanced needs; sales-led pricing for enterprise features	Pricing complexity for larger usage; enterprise needs may require custom plans