OnPay

Name: OnPay
Brand: OnPay
Rating: 4.6 (1211 reviews)

OnPay is a cloud-based payroll and HR platform that delivers full-service payroll (including tax calculations and filings), basic HR workflows (onboarding, PTO tracking), and benefits administration via a single subscription with flat plus per-person pricing.

Est 2009|Valuation $450.3M|Raised $105.9M|62 Ref Customers

LinkedIn 10K|Web traffic 305K|FTEs 182|HQ Atlanta, Georgia, US

MarketsPayroll & Compensation Management

01Competitive Landscape

Narrative analysis

**OnPay vs Gusto** - **Pricing:** Entry pricing can be similar, but Gusto’s tiering can increase total cost as teams require multi-state payroll, time tracking, or premium HR features. - **Feature depth:** Gusto is often perceived as having a broader HR/time ecosystem; OnPay is noted for bundling core payroll with basic HR features within a single pricing structure. **OnPay vs ADP RUN** - **Price transparency:** OnPay publishes pricing; ADP RUN typically requires quotes. - **Breadth:** ADP generally offers broader enterprise-grade breadth and scale, but may involve additional fees and more complex contracts. **OnPay vs QuickBooks Payroll** - **Ecosystem:** QuickBooks Payroll is attractive for organizations that use Intuit accounting products; OnPay may be preferable for teams that want payroll and basic HR without deeper commitment to that ecosystem. - **Automation:** QuickBooks offers automation features for some plans; OnPay’s automation capabilities should be verified during demos for current behavior and limits.

Market adoption signals

Review-platform presence indicates adoption among SMBs, but public customer counts and revenue were not clearly stated in the sources reviewed.

	OnPay	Gusto	QuickBooks Payroll (Online)
Starting Price	Published base plus per-employee pricing	Entry-level base plus per-employee pricing with tiered upgrades	Base plus per-employee pricing, with bundles tied to the accounting ecosystem
Typical scenarios	SMBs that want full-service payroll with basic HR in a single published-priced plan	SMBs seeking a broader tiered HR/time feature set	SMBs that primarily operate within the QuickBooks accounting ecosystem
Key Strength	Published pricing; reported strong support; many core payroll features included in base plan	Multiple tier options; broader ecosystem; large review base	Tight coupling with QuickBooks; automation features (plan-dependent)
Key Weakness	Fewer integrations/time tracking depth; some onboarding friction for certain accounts; public security certifications not clearly documented	Costs can increase with higher tiers; some features are gated behind higher plans	Pricing complexity due to promotions and tiers; ecosystem lock-in

01Competitive Landscape

Narrative analysis

OnPay vs Gusto

Pricing: Entry pricing can be similar, but Gusto’s tiering can increase total cost as teams require multi-state payroll, time tracking, or premium HR features.
Feature depth: Gusto is often perceived as having a broader HR/time ecosystem; OnPay is noted for bundling core payroll with basic HR features within a single pricing structure.

OnPay vs ADP RUN

Price transparency: OnPay publishes pricing; ADP RUN typically requires quotes.
Breadth: ADP generally offers broader enterprise-grade breadth and scale, but may involve additional fees and more complex contracts.

OnPay vs QuickBooks Payroll

Ecosystem: QuickBooks Payroll is attractive for organizations that use Intuit accounting products; OnPay may be preferable for teams that want payroll and basic HR without deeper commitment to that ecosystem.
Automation: QuickBooks offers automation features for some plans; OnPay’s automation capabilities should be verified during demos for current behavior and limits.

Market adoption signals

Review-platform presence indicates adoption among SMBs, but public customer counts and revenue were not clearly stated in the sources reviewed.

	OnPay	Gusto	QuickBooks Payroll (Online)
Starting Price	Published base plus per-employee pricing	Entry-level base plus per-employee pricing with tiered upgrades	Base plus per-employee pricing, with bundles tied to the accounting ecosystem
Typical scenarios	SMBs that want full-service payroll with basic HR in a single published-priced plan	SMBs seeking a broader tiered HR/time feature set	SMBs that primarily operate within the QuickBooks accounting ecosystem
Key Strength	Published pricing; reported strong support; many core payroll features included in base plan	Multiple tier options; broader ecosystem; large review base	Tight coupling with QuickBooks; automation features (plan-dependent)
Key Weakness	Fewer integrations/time tracking depth; some onboarding friction for certain accounts; public security certifications not clearly documented	Costs can increase with higher tiers; some features are gated behind higher plans	Pricing complexity due to promotions and tiers; ecosystem lock-in