Based on Onshore’s messaging (finance leaders, mid-market + enterprise) and the incentives covered, the target buyer profile appears to be:
- CFO / VP Finance / Controller / Head of Tax at companies with meaningful payroll, engineering, construction, real estate, or capex-heavy operations.
- Firms seeking documentation intended to support audit positions while minimizing disruption associated with traditional consulting studies.
Onshore’s stated market positioning emphasizes evidence-based substantiation and reduced client effort relative to reconstructed studies.