OnTruck

Name: OnTruck
Brand: OnTruck

OnTruck is a European road-freight operator and logistics software provider that offers digital palletized transport services with automated pricing, online booking, tracking and electronic proof of delivery, and an AI SaaS layer for pricing, routing, incident prediction and capacity planning.

Est 2015|Valuation $95.5M|Raised $62.3M

LinkedIn 22K|Web traffic 3K|FTEs 31|HQ Madrid, Community of Madrid, ES

MarketsFreight Management

01Competitive Landscape

Narrative analysis

Where OnTruck may provide advantages: - Operator execution combined with technology: OnTruck combines transport execution with software modules, which can appeal to shippers that seek a single accountable provider. - Sustainability reporting & recognition: award material and CO2 dashboards can support ESG reporting. - AI optimization modules: For operators running TMS systems, Ontruck AI Tech is presented as an add-on optimization layer for pricing, routing, incidents, and forecasting. Where competitors can be stronger: - Network scale and breadth: marketplace models and larger networks can offer denser coverage in certain lanes. - Pricing transparency for software/network access: some competitors publish clearer subscription structures. - Public third-party review footprint: larger platforms often have deeper review coverage on major review sites. Adoption trends / market context: - OnTruck was part of the wave of European freight digitization startups in the late 2010s. - The recent launch of Ontruck AI Tech reflects a strategic expansion from a freight operator model toward enterprise software modules.

	OnTruck	Uber Freight	Transporeon Freight Marketplace
Starting Price	Transport: published indicative starting prices for palletized services (marketing-level)	Platform signup often free; lane quotes vary (instant quoting flows)	Carrier-side plans and certain carrier services are published on Transporeon's site (carrier pricing varies)
Suitable For	EU pallet shippers needing fast quoting plus managed execution; carriers seeking loads and standard payment terms; operators evaluating optimization modules	High-volume shippers needing market-based quoting and a large network; stronger US footprint	Large shippers and carriers wanting a marketplace for procurement, benchmarking, and network effects
Key Strength	Combination of transport execution and optimization modules; sustainability reporting and door-to-door operational model	Scale and broad network; multi-lane quoting capabilities	Large network and established procurement workflows; published carrier tools
Key Weakness	Limited public proof on security certifications; limited public third-party customer review footprint; service scope excludes reefer/ADR	Regional fit varies; enterprise integration depends on use case	Complexity depends on adoption level; may be less of a managed-service operator model

01Competitive Landscape

Narrative analysis

Where OnTruck may provide advantages:

Operator execution combined with technology: OnTruck combines transport execution with software modules, which can appeal to shippers that seek a single accountable provider.
Sustainability reporting & recognition: award material and CO2 dashboards can support ESG reporting.
AI optimization modules: For operators running TMS systems, Ontruck AI Tech is presented as an add-on optimization layer for pricing, routing, incidents, and forecasting.

Where competitors can be stronger:

Network scale and breadth: marketplace models and larger networks can offer denser coverage in certain lanes.
Pricing transparency for software/network access: some competitors publish clearer subscription structures.
Public third-party review footprint: larger platforms often have deeper review coverage on major review sites.

Adoption trends / market context:

OnTruck was part of the wave of European freight digitization startups in the late 2010s.
The recent launch of Ontruck AI Tech reflects a strategic expansion from a freight operator model toward enterprise software modules.

	OnTruck	Uber Freight	Transporeon Freight Marketplace
Starting Price	Transport: published indicative starting prices for palletized services (marketing-level)	Platform signup often free; lane quotes vary (instant quoting flows)	Carrier-side plans and certain carrier services are published on Transporeon's site (carrier pricing varies)
Suitable For	EU pallet shippers needing fast quoting plus managed execution; carriers seeking loads and standard payment terms; operators evaluating optimization modules	High-volume shippers needing market-based quoting and a large network; stronger US footprint	Large shippers and carriers wanting a marketplace for procurement, benchmarking, and network effects
Key Strength	Combination of transport execution and optimization modules; sustainability reporting and door-to-door operational model	Scale and broad network; multi-lane quoting capabilities	Large network and established procurement workflows; published carrier tools
Key Weakness	Limited public proof on security certifications; limited public third-party customer review footprint; service scope excludes reefer/ADR	Regional fit varies; enterprise integration depends on use case	Complexity depends on adoption level; may be less of a managed-service operator model