Optery

Name: Optery
Brand: Optery
Rating: 4.4 (157 reviews)

AI Native

Optery is opt out software that removes your home address, phone number, email & other private info from the internet.

Est 2020|Valuation $7.1M|Raised $3.2M|2 Ref Customers

LinkedIn 6K|Website|Web traffic 499K|FTEs 66|HQ San Francisco, California, US

01Competitive Landscape

Narrative analysis

Where the vendor is positioned to help: screenshot-based reporting, a free exposure scan, and a business offering intended for employee privacy reduction plus an API are central elements in vendor materials. SOC 2 compliance is referenced in vendor materials as a control that supports enterprise evaluation.
Where competitors may have advantages: some competitors provide family-bundle pricing or different automation approaches that may be more cost-effective for multi-person coverage or better suited to buyers seeking primarily "set-and-forget" automation.
Adoption trends: the company is listed in accelerator directories and has public announcements; customer counts and revenue were not audited in the sources reviewed.

- Where the vendor is positioned to help: screenshot-based reporting, a free exposure scan, and a business offering intended for employee privacy reduction plus an API are central elements in vendor materials. SOC 2 compliance is referenced in vendor materials as a control that supports enterprise evaluation. - Where competitors may have advantages: some competitors provide family-bundle pricing or different automation approaches that may be more cost-effective for multi-person coverage or better suited to buyers seeking primarily "set-and-forget" automation. - Adoption trends: the company is listed in accelerator directories and has public announcements; customer counts and revenue were not audited in the sources reviewed.

	Optery	DeleteMe	Incogni
Starting Price	Low-cost entry monthly for individual plans with annual options	Typically sold with annual billing	Often positioned with competitive per-person pricing and family options
Recommended for	Users who want a free exposure scan and screenshot-based evidence; enterprises seeking employee PII removal and API access	Users seeking a well-established service model with recurring privacy reports	Users seeking automated removal with family pricing that can cover multiple people
Key Strength	Screenshot-based reporting, free exposure scan, business offering with SOC 2 compliance referenced and API availability	Established brand and structured reporting model	Family-oriented pricing efficiency and automated broker request coverage
Key Weakness	Family pricing may be less efficient than some family-oriented competitors; effectiveness varies by broker and jurisdiction; some user friction reported (CAPTCHA)	Up-front annual cost for some plans; coverage and automation levels vary by competitor	Lower-tier plans may include less human oversight; transparency and report depth differ by vendor

Optery

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map