Overproof

Name: Overproof
Brand: Overproof

Sales Enablement Tools and Market Intelligence for the Beverage Alcohol Industry

Est 2018|Valuation $5M|Raised $18.3M|4 Ref Customers

LinkedIn 3K|Web traffic 2K|FTEs 17|HQ Miami, Florida, US

MarketsTerritory & Capacity Planning

01Competitive Landscape

Narrative analysis

- Overproof and Lilypad both target beverage alcohol supplier field teams and performance visibility. Lilypad is positioned as CRM and data for alcohol sales teams and is part of a larger ecosystem that may matter for buyers already using that ecosystem. - Repsly is broader and may be preferred when the primary requirement is in‑store retail execution and standardized audit workflows, especially if image‑recognition for shelf analytics is required. Overproof may be preferred when account prioritization is driven by alcohol‑specific menu/depletions intelligence and workflows tailored to on‑premise selling. - SevenFifty/Provi can compete indirectly as systems of record for distributor/buyer ordering and portfolio visibility. If ordering and distributor connectivity are the buyer’s primary priorities, those marketplaces may serve as stronger anchor systems; Overproof is more focused on brand‑side execution and management.

Market share and adoption trends

This research did not identify reliable public market share figures for Overproof. Competitors that operate marketplaces publish network metrics that are not directly comparable to Overproof’s brand‑side execution focus.

	Overproof	Lilypad (Fintech)	Repsly
Starting Price	Contact vendor (public list pricing not shown)	Not clearly public in reviewed sources (typically sales‑led)	Pricing page is public but specific dollar values were not shown in retrieved snippets (sales‑led, often annual upfront)
Best For	Alcohol brands seeking integrated field execution and menu/depletion insights	Alcohol suppliers seeking CRM and sales tracking purpose‑built for beverage alcohol	CPG/retail execution teams needing structured forms, activity tracking, and shelf/photo intelligence
Key Strength	Execution workflows oriented to beverage alcohol and a vendor dataset of venue/menu insights	Focus on beverage alcohol workflows and integration within a larger ecosystem	Mature retail execution platform with add‑ons and integration catalog
Key Weakness	Limited public reviews, limited public security documentation, and pricing opacity	Less independent review/pricing transparency surfaced in this research; ecosystem dependencies may apply	Not alcohol‑specific; may require customization for three‑tier distributor complexities

01Competitive Landscape

Narrative analysis

Overproof and Lilypad both target beverage alcohol supplier field teams and performance visibility. Lilypad is positioned as CRM and data for alcohol sales teams and is part of a larger ecosystem that may matter for buyers already using that ecosystem.
Repsly is broader and may be preferred when the primary requirement is in‑store retail execution and standardized audit workflows, especially if image‑recognition for shelf analytics is required. Overproof may be preferred when account prioritization is driven by alcohol‑specific menu/depletions intelligence and workflows tailored to on‑premise selling.
SevenFifty/Provi can compete indirectly as systems of record for distributor/buyer ordering and portfolio visibility. If ordering and distributor connectivity are the buyer’s primary priorities, those marketplaces may serve as stronger anchor systems; Overproof is more focused on brand‑side execution and management.

Market share and adoption trends

	Overproof	Lilypad (Fintech)	Repsly
Starting Price	Contact vendor (public list pricing not shown)	Not clearly public in reviewed sources (typically sales‑led)	Pricing page is public but specific dollar values were not shown in retrieved snippets (sales‑led, often annual upfront)
Best For	Alcohol brands seeking integrated field execution and menu/depletion insights	Alcohol suppliers seeking CRM and sales tracking purpose‑built for beverage alcohol	CPG/retail execution teams needing structured forms, activity tracking, and shelf/photo intelligence
Key Strength	Execution workflows oriented to beverage alcohol and a vendor dataset of venue/menu insights	Focus on beverage alcohol workflows and integration within a larger ecosystem	Mature retail execution platform with add‑ons and integration catalog
Key Weakness	Limited public reviews, limited public security documentation, and pricing opacity	Less independent review/pricing transparency surfaced in this research; ecosystem dependencies may apply	Not alcohol‑specific; may require customization for three‑tier distributor complexities