Pawjourr

Name: Pawjourr
Brand: Pawjourr
Rating: 4.9 (305 reviews)

Pet Influencer Marketplace & Agency

Est 2019|Raised $700K

LinkedIn 4K|Website|Web traffic 50K|FTEs 16|HQ New York, New York, US

MarketsInfluencer Marketing Platforms

01Competitive Landscape

Narrative analysis

Pawjourr differentiates via pet vertical focus and a publicly listed annual brand plan.
Upfluence and GRIN target broader influencer program management needs and often provide deeper integrations, with pricing and feature sets that vary by customer size and requirements.
Marketplaces like Collabstr and Afluencer can be lower-cost options but typically require brands to perform more vetting and contract work.
Pet-specialist alternatives (Dogfluence, Pupfluence) are functionally closer substitutes; differentiation depends on creator pool size and quality in target geographies, workflow tooling, and pricing.

- Pawjourr differentiates via pet vertical focus and a publicly listed annual brand plan. - Upfluence and GRIN target broader influencer program management needs and often provide deeper integrations, with pricing and feature sets that vary by customer size and requirements. - Marketplaces like Collabstr and Afluencer can be lower-cost options but typically require brands to perform more vetting and contract work. - Pet-specialist alternatives (Dogfluence, Pupfluence) are functionally closer substitutes; differentiation depends on creator pool size and quality in target geographies, workflow tooling, and pricing.

	Pawjourr	Upfluence	Afluencer
Starting Price	Published annual brand plan available from the vendor	Custom pricing (public)	Published monthly plans shown (brand-side)
Primary Use Case	Pet brands seeking a pet-focused creator marketplace and campaign workflow	Brands needing broader influencer program management and integrations (e.g., ecommerce + multi-channel)	SMBs seeking a low-cost marketplace-style influencer outreach model
Key Strength	Pet-focused marketplace; notable creator-side review presence on Trustpilot; publicly listed brand plan	Mature platform category; broader dataset and enterprise features (varies by plan)	Accessible published plans; straightforward marketplace entry
Key Weakness	Limited public enterprise security documentation; limited third-party review diversity beyond Trustpilot	Pricing often implemented via custom quotes; evaluation depends on needs	Quality and fit can vary; platform-specific complaints reported in some channels