Banked

Name: Banked
Brand: Banked
Rating: 3.8 (2 reviews)

A global payments network built on modern bank rails.

Est 2018|Valuation $94.1M|Raised $51.4M|11 Ref Customers

LinkedIn 11K|Website|Web traffic 3K|FTEs 60|HQ Palo Alto, California, US

MarketsInvoicing & Payment Processing

01Competitive Landscape

Narrative analysis

Banked vs Trustly - Trustly maintains broad marketing and partnership coverage across markets. Banked is publicly connected to bank initiatives and emphasizes a multi-product approach (including incentives and reporting). Banked vs Tink (Visa) - Tink is focused on European open banking and publishes adoption and usage milestones. Banked’s public materials emphasize bank partnerships and multi-market rails, but vendor-level metrics and detailed adoption KPIs are not publicly documented. Pricing comparison (practical buyer lens) - Without a published vendor rate card, buyers generally rely on PSP-published rates as benchmarks. PSP pricing can indicate that Pay-by-Bank may be cheaper than card acceptance in many cases, but rates vary by route-to-market and local rails. Adoption trends (category-level) - Industry reports and partner press releases indicate A2A payment methods represent a growing share of e-commerce transactions globally; these are category-level trends rather than vendor-specific adoption metrics.

	Banked (Pay by B)	Trustly	Tink (Visa)
Starting Price	Not publicly posted (sales-led)	Not publicly posted (sales-led)	Not publicly posted (sales-led)
Best For	Merchants, banks, and PSPs seeking bank-initiated payment methods and a multi-product offering (checkout, links, payouts, reporting)	Merchants seeking Pay-by-Bank with established market presence and distribution	Merchants and PSPs seeking broad European open banking payment initiation coverage
Key Strength	Bank-initiated checkout, payment links/QR, payouts/refunds, reporting and incentives capabilities; public announcements reference bank partnerships	Established Pay-by-Bank brand and broad vertical messaging; partnerships and distribution	Deep European open banking footprint, integration with PSP ecosystems and published merchant adoption metrics
Key Weakness	Limited public third-party reviews and limited public certification disclosures	Public-facing marketing claims with limited public pricing transparency	Primarily Europe-focused; less clarity on U.S. multi-rail strategy

01Competitive Landscape

Narrative analysis

Banked vs Trustly

Trustly maintains broad marketing and partnership coverage across markets. Banked is publicly connected to bank initiatives and emphasizes a multi-product approach (including incentives and reporting).

Banked vs Tink (Visa)

Tink is focused on European open banking and publishes adoption and usage milestones. Banked’s public materials emphasize bank partnerships and multi-market rails, but vendor-level metrics and detailed adoption KPIs are not publicly documented.

Pricing comparison (practical buyer lens)

Without a published vendor rate card, buyers generally rely on PSP-published rates as benchmarks. PSP pricing can indicate that Pay-by-Bank may be cheaper than card acceptance in many cases, but rates vary by route-to-market and local rails.

Adoption trends (category-level)

Industry reports and partner press releases indicate A2A payment methods represent a growing share of e-commerce transactions globally; these are category-level trends rather than vendor-specific adoption metrics.

	Banked (Pay by B)	Trustly	Tink (Visa)
Starting Price	Not publicly posted (sales-led)	Not publicly posted (sales-led)	Not publicly posted (sales-led)
Best For	Merchants, banks, and PSPs seeking bank-initiated payment methods and a multi-product offering (checkout, links, payouts, reporting)	Merchants seeking Pay-by-Bank with established market presence and distribution	Merchants and PSPs seeking broad European open banking payment initiation coverage
Key Strength	Bank-initiated checkout, payment links/QR, payouts/refunds, reporting and incentives capabilities; public announcements reference bank partnerships	Established Pay-by-Bank brand and broad vertical messaging; partnerships and distribution	Deep European open banking footprint, integration with PSP ecosystems and published merchant adoption metrics
Key Weakness	Limited public third-party reviews and limited public certification disclosures	Public-facing marketing claims with limited public pricing transparency	Primarily Europe-focused; less clarity on U.S. multi-rail strategy