Pegasystems Predictive AI refers to predictive and adaptive (self-learning) modeling capabilities embedded in the Pega Platform and the Pega Customer Decision Hub (CDH). These capabilities are used to score propensity, predict outcomes (e.g., churn/acceptance), and drive real-time next-best-action/next-best-experience decisions across channels.
Key functional building blocks referenced across Pega materials include:
- Adaptive Decision Manager (ADM) / adaptive models that learn from response data over time (self-updating models used inside decision strategies).
- Prediction Studio (workspace for data scientists) to manage prediction lifecycles, reports, and monitoring.
- Predictive models created in-platform or imported (e.g., PMML) and then executed inside Pega decision strategies (with options to connect to external model execution in some scenarios).
Evidence and vendor positioning:
- Pega describes CDH as an "always-on" system intended to support real-time decisioning and customer engagement, converting signals into a prioritized next action for an interaction.
- Pega Academy describes Prediction Studio as a workspace for prediction/model lifecycle control and monitoring.
- Pega documentation notes that users can create predictive models in Pega or import PMML models from third-party tools.