PickTrace

Name: PickTrace
Brand: PickTrace
Rating: 4.5 (1 reviews)

PickTrace develops workforce and harvest management software for large farms.

Est 2014|Valuation $61.2M|Raised $48.2M

LinkedIn 5K|Website|Web traffic 6K|FTEs 49|HQ Glendale, California, US

MarketsPayroll & Compensation Management Time, Attendance, & Leave Management

01Competitive Landscape

Narrative analysis

PickTrace vs Croptracker - Croptracker provides a published entry price and a wider set of farm operational modules beyond labor tracking. For buyers seeking a single platform covering multiple compliance and operational areas, Croptracker's breadth may be advantageous. - PickTrace is more narrowly focused on labor/payroll compliance and piece-rate calculations, which can be relevant for operations where labor is a dominant cost and compliance risk. PickTrace vs Agri‑Trak - Agri‑Trak emphasizes H‑2A compliance features such as configurable rounding, GPS‑linked records, and advanced time card operations. - PickTrace also supports H‑2A‑related workflows (for example, tracking hours offered) but buyers should compare reporting completeness, audit trails, and state‑specific rule coverage. PickTrace vs Trimble Ag Time Tracker (adjacent) - Trimble's Ag Time Tracker is an add‑on within the Trimble ecosystem and may be attractive to farms already using Trimble software. - PickTrace may offer deeper support for piece‑rate/harvest‑specific workflows and grower/FLC labor compliance specialization, while Trimble may integrate more broadly into precision agriculture tooling. Customer evidence comparing products - Direct comparative customer testimonials were not found in the accessible results. Buyers should request references that have evaluated multiple tools.

	PickTrace	Croptracker	Agri‑Trak
Starting Price	Not publicly listed (quote-based)	Published per-user pricing available from the vendor (published entry price / minimum-user requirements apply)	Not found publicly in sources accessed (appears quote-based/varies)
Best Fit	Large growers/FLCs needing piece‑rate + payroll compliance focus	Growers wanting broader operations + recordkeeping suite with timekeeping ("Punch Clock")	Farms needing H‑2A-focused time cards/time tracking and compliance features (positioned for smaller/modern family farms)
Key Strength	Payroll calculation and compliance focus; agriculture-specific labor workflows; PayCard offering	Public entry pricing; breadth of modules (harvest, spray, irrigation, QC, API, audits)	Compliance messaging for H‑2A time cards, configurable rounding rules, GPS, record keeping
Key Weakness	Limited public pricing and limited third‑party reviews; security attestations not publicly documented	May be broader than a labor-only buyer requires; per‑user pricing may scale quickly	Less evidence of large‑enterprise scale in sources accessed; depth vs specialists depends on needs

01Competitive Landscape

Narrative analysis

PickTrace vs Croptracker

Croptracker provides a published entry price and a wider set of farm operational modules beyond labor tracking. For buyers seeking a single platform covering multiple compliance and operational areas, Croptracker's breadth may be advantageous.
PickTrace is more narrowly focused on labor/payroll compliance and piece-rate calculations, which can be relevant for operations where labor is a dominant cost and compliance risk.

PickTrace vs Agri‑Trak

Agri‑Trak emphasizes H‑2A compliance features such as configurable rounding, GPS‑linked records, and advanced time card operations.
PickTrace also supports H‑2A‑related workflows (for example, tracking hours offered) but buyers should compare reporting completeness, audit trails, and state‑specific rule coverage.

PickTrace vs Trimble Ag Time Tracker (adjacent)

Trimble's Ag Time Tracker is an add‑on within the Trimble ecosystem and may be attractive to farms already using Trimble software.
PickTrace may offer deeper support for piece‑rate/harvest‑specific workflows and grower/FLC labor compliance specialization, while Trimble may integrate more broadly into precision agriculture tooling.

Customer evidence comparing products

Direct comparative customer testimonials were not found in the accessible results. Buyers should request references that have evaluated multiple tools.

	PickTrace	Croptracker	Agri‑Trak
Starting Price	Not publicly listed (quote-based)	Published per-user pricing available from the vendor (published entry price / minimum-user requirements apply)	Not found publicly in sources accessed (appears quote-based/varies)
Best Fit	Large growers/FLCs needing piece‑rate + payroll compliance focus	Growers wanting broader operations + recordkeeping suite with timekeeping ("Punch Clock")	Farms needing H‑2A-focused time cards/time tracking and compliance features (positioned for smaller/modern family farms)
Key Strength	Payroll calculation and compliance focus; agriculture-specific labor workflows; PayCard offering	Public entry pricing; breadth of modules (harvest, spray, irrigation, QC, API, audits)	Compliance messaging for H‑2A time cards, configurable rounding rules, GPS, record keeping
Key Weakness	Limited public pricing and limited third‑party reviews; security attestations not publicly documented	May be broader than a labor-only buyer requires; per‑user pricing may scale quickly	Less evidence of large‑enterprise scale in sources accessed; depth vs specialists depends on needs