Pine

Name: Pine
Brand: Pine

AI Native

AI Co-Pilot for insurance agencies and brokerages

Est 2024|Raised $190K

LinkedIn 255|Website|FTEs 5|HQ Oslo, Oslo, NO

01Competitive Landscape

Narrative analysis

- Pine vs OpenTable/Resy: Pine focuses on group ordering, discounts, and promotions rather than core reservation management. Restaurants prioritizing table management and reservations may prefer OpenTable or Resy. - Pine vs Toast: Toast is typically a system of record (POS). Pine’s functionality may be additive rather than a replacement unless integrated with a restaurant’s POS and operations. - Pine vs delivery marketplaces: Pine could be positioned as an alternative promotional channel for restaurants seeking incremental visits without marketplace delivery fees, but Pine’s commercial terms and take rates are not publicly disclosed and cannot be compared directly.

When customers choose competitors instead (and why)

Choose OpenTable for broad diner discovery and integrated reservation workflows.
Choose Toast for an operational POS backbone and feature set that supports high-volume, multi-location operations.
Choose Resy for curated traffic in fine-dining verticals and related discovery features.

	Pine	OpenTable	Toast (Online Ordering/POS)
Starting Price	Free to download (consumer); merchant pricing not public	Pro subscription listed (public plans indicate fees)	Pricing varies by bundle and contract; industry sources identify a range depending on features
Best For	Group ordering and coordinated discounts at local venues; early-stage, city-by-city adoption	Restaurants seeking diner discovery and reservations at scale	Restaurants seeking an integrated POS and online-ordering platform with operational features
Key Strength	Group-discount mechanism and off-peak promotion capabilities	Large diner marketplace and mature reservation workflows	Operational depth and integrations across restaurant workflows
Key Weakness	Limited public evidence of scale; merchant economics unclear; limited independent reviews	Cost and marketplace-dependence concerns for some restaurants	Pricing complexity and contract structure can be problematic for some operators

01Competitive Landscape

Narrative analysis

Pine vs OpenTable/Resy: Pine focuses on group ordering, discounts, and promotions rather than core reservation management. Restaurants prioritizing table management and reservations may prefer OpenTable or Resy.
Pine vs Toast: Toast is typically a system of record (POS). Pine’s functionality may be additive rather than a replacement unless integrated with a restaurant’s POS and operations.
Pine vs delivery marketplaces: Pine could be positioned as an alternative promotional channel for restaurants seeking incremental visits without marketplace delivery fees, but Pine’s commercial terms and take rates are not publicly disclosed and cannot be compared directly.

When customers choose competitors instead (and why)

Choose OpenTable for broad diner discovery and integrated reservation workflows.
Choose Toast for an operational POS backbone and feature set that supports high-volume, multi-location operations.
Choose Resy for curated traffic in fine-dining verticals and related discovery features.

	Pine	OpenTable	Toast (Online Ordering/POS)
Starting Price	Free to download (consumer); merchant pricing not public	Pro subscription listed (public plans indicate fees)	Pricing varies by bundle and contract; industry sources identify a range depending on features
Best For	Group ordering and coordinated discounts at local venues; early-stage, city-by-city adoption	Restaurants seeking diner discovery and reservations at scale	Restaurants seeking an integrated POS and online-ordering platform with operational features
Key Strength	Group-discount mechanism and off-peak promotion capabilities	Large diner marketplace and mature reservation workflows	Operational depth and integrations across restaurant workflows
Key Weakness	Limited public evidence of scale; merchant economics unclear; limited independent reviews	Cost and marketplace-dependence concerns for some restaurants	Pricing complexity and contract structure can be problematic for some operators

Pine

01Competitive Landscape

Narrative analysis

When customers choose competitors instead (and why)

02Market Map

01Competitive Landscape

Narrative analysis

When customers choose competitors instead (and why)

02Market Map