Plan A

Name: Plan A
Brand: Plan A
Rating: 4 (1 reviews)

Plan A enables businesses to measure, report, and reduce emissions to reach net-zero. B Corp. TÜV certified.

Est 2017|Valuation $64.5M|Raised $40M

LinkedIn 59K|Website|Web traffic 14K|FTEs 238|HQ Berlin, Berlin, DE

01Competitive Landscape

Narrative analysis

Where Plan A appears comparatively stronger: - **Methodology credibility:** External methodology certification (reported) is a trust signal for enterprises requiring auditability. - **Platform plus services:** The vendor offers a combined software and professional services model, which may reduce internal resource demands during implementation. - **European focus:** Operational presence in European markets and vendor materials referencing EU reporting orientation can matter for CSRD-driven buyers. Where competitors may outperform: - **Pricing entry points and transparency:** Some competitors publish entry-level tiers or provide free pilot options that may be easier for small teams to adopt. - **Ecosystem integration:** Salesforce Net Zero Cloud is an option for companies with deep Salesforce use who need tight integration, while other competitors document security posture more publicly. - **Review visibility:** Several competitors have broader, publicly available review footprints which can aid vendor selection. Market adoption / trends: - The vendor has received press coverage for funding and appears on third-party vendor lists; these placements provide directional awareness but are not a substitute for independent benchmarks or detailed procurement validation.

	Plan A	Persefoni	Salesforce Net Zero Cloud
Starting Price	Not publicly published; contact vendor for pricing	Published entry-level or self-serve tier available from the vendor	Contact vendor; vendor-provided datasheets include example annual pricing
Best For	EU-focused mid-market/enterprise needing a certified methodology and professional services	Organizations wanting an audit-grade carbon ledger approach with a published entry-level access point	Companies standardized on Salesforce that want ESG data integrated with CRM/ERP workflows
Key Strength	Certified corporate carbon footprint methodology; combination of platform and professional services	Security/compliance transparency and published security artifacts	Integration with Salesforce ecosystem and associated data model
Key Weakness	Limited public reviews and limited public security/feature documentation; pricing opacity	Enterprise features are sales-led and may require add-ons	Higher platform cost and potential add-on complexity

01Competitive Landscape

Narrative analysis

Where Plan A appears comparatively stronger:

Methodology credibility: External methodology certification (reported) is a trust signal for enterprises requiring auditability.
Platform plus services: The vendor offers a combined software and professional services model, which may reduce internal resource demands during implementation.
European focus: Operational presence in European markets and vendor materials referencing EU reporting orientation can matter for CSRD-driven buyers.

Where competitors may outperform:

Pricing entry points and transparency: Some competitors publish entry-level tiers or provide free pilot options that may be easier for small teams to adopt.
Ecosystem integration: Salesforce Net Zero Cloud is an option for companies with deep Salesforce use who need tight integration, while other competitors document security posture more publicly.
Review visibility: Several competitors have broader, publicly available review footprints which can aid vendor selection.

Market adoption / trends:

The vendor has received press coverage for funding and appears on third-party vendor lists; these placements provide directional awareness but are not a substitute for independent benchmarks or detailed procurement validation.

	Plan A	Persefoni	Salesforce Net Zero Cloud
Starting Price	Not publicly published; contact vendor for pricing	Published entry-level or self-serve tier available from the vendor	Contact vendor; vendor-provided datasheets include example annual pricing
Best For	EU-focused mid-market/enterprise needing a certified methodology and professional services	Organizations wanting an audit-grade carbon ledger approach with a published entry-level access point	Companies standardized on Salesforce that want ESG data integrated with CRM/ERP workflows
Key Strength	Certified corporate carbon footprint methodology; combination of platform and professional services	Security/compliance transparency and published security artifacts	Integration with Salesforce ecosystem and associated data model
Key Weakness	Limited public reviews and limited public security/feature documentation; pricing opacity	Enterprise features are sales-led and may require add-ons	Higher platform cost and potential add-on complexity

Plan A

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map