Toast Marketing is a suite of guest-engagement tools embedded in the Toast restaurant platform that captures and unifies guest data, runs loyalty programs and digital gift cards, and sends automated email and SMS campaigns with in-platform attribution and reporting.
Published May 16, 2026
| Starting Price | Published module pricing commonly reported by customers; vendor publishes subscription/module pricing for marketing packages | Published pricing varies by feature set and volume; vendor-published tiered pricing is available | Historical materials list Marketing and Loyalty add-ons; pricing is often provided via quote or cited as per-account add-ons in prior materials |
| Best For | Restaurants committed to Toast POS that prioritize integrated guest data and in-platform campaigns | Small restaurants seeking straightforward pricing and simpler onboarding; suitable for concepts that prioritize basic loyalty and marketing features | Restaurants using iPad-based POS systems seeking modular add-ons; pricing often requires a quote |
| Key Strength | Integration of POS and online-ordering data with marketing modules; gift cards, loyalty, email, and SMS consolidated in one platform | Simpler pricing model and generally straightforward onboarding for smaller operators | Modular add-ons with historical clarity in published product materials (subject to change) |
| Key Weakness | Accumulation of add-on costs; reported support and configuration issues; potential vendor lock-in | May lack the depth of restaurant-specific operational features available from some competitors | Pricing transparency and availability of certain modules can change; quote-based pricing can add complexity |