Premise is a combined human-and-machine data collection and intelligence platform that uses a global network of smartphone contributors to collect structured, on-the-ground data (for example, surveys, photos, prices, product availability, and location/POI validation). The vendor presents this as an alternative to traditional fieldwork, retail audit firms, and some online panel research, positioned to provide more timely and more granular observations—particularly in markets that are harder to reach.
On the demand side, Premise sells to organizations that require near-real-time field data (CPG/retail, international development, and public sector). On the supply side, it operates a contributor marketplace app where individuals complete tasks for payments.
The vendor cites broad global coverage, a large contributor pool, and substantial annual submission volume.