PRODA

Name: PRODA
Brand: PRODA

Capture │ Extract | Standardize │ Analyze

Est 2017|Valuation $32.6M|Raised $14M|10 Ref Customers

LinkedIn 10K|Web traffic 2K|FTEs 74|HQ London, England, GB

MarketsCRE Investment & Underwriting Software

01Competitive Landscape

Narrative competitive analysis

- PRODA vs CleanRoll.ai: CleanRoll emphasizes self-serve pricing and lower-friction onboarding for small teams. PRODA is positioned toward larger organizations and repeatable portfolio workflows. - PRODA vs redIQ/Radix: redIQ focuses on underwriting workflows and market data integration. PRODA focuses on rent roll data preparation and standardization as a distinct layer in the stack. - PRODA vs Lido: Lido presents a broader document extraction platform that supports rent rolls among other document types. Buyers should evaluate whether they require a CRE-specialist rent roll layer or a general document extraction service.

Market share and adoption trends (supportable observations)

The vendor publishes customer and processed-volume metrics on marketing pages; these are vendor-provided and were not independently audited in the sources reviewed.
Competing vendors publish their own vendor/press metrics; these should be treated as vendor claims rather than audited market-share figures.

	PRODA	CleanRoll.ai	Lido
Starting Price	Not publicly listed; vendor engages via demo/quote	Free trial and pay-as-you-go / low monthly tiers for self-serve usage	Page-based pricing for SMB plans; enterprise pricing on annual contracts
Typical buyers	Mid-market to enterprise teams standardizing rent rolls across portfolios; banks/investors needing integrations	Individuals and small teams needing self-serve rent roll and T12 cleanup	Teams needing broader document extraction workflows (rent rolls + other documents)
Key capabilities	Rent roll specialization; ISO 27001:2022 is cited; API + webhooks; customer references shown in marketing	Transparent pricing; self-serve onboarding; low friction for small-volume use cases	Page-based document automation; vendor claims SOC 2 + HIPAA; broader document template coverage
Key limitations	Pricing not public; limited independent third-party review footprint in public sources; some enterprise security artifacts (SOC 2) are not publicly documented	May be less tailored for complex enterprise governance; enterprise controls not evidenced in public sources reviewed here	Broader scope (not rent-roll-only) may be less specialized for certain CRE workflows; enterprise pricing may be higher

01Competitive Landscape

Narrative competitive analysis

PRODA vs CleanRoll.ai: CleanRoll emphasizes self-serve pricing and lower-friction onboarding for small teams. PRODA is positioned toward larger organizations and repeatable portfolio workflows.
PRODA vs redIQ/Radix: redIQ focuses on underwriting workflows and market data integration. PRODA focuses on rent roll data preparation and standardization as a distinct layer in the stack.
PRODA vs Lido: Lido presents a broader document extraction platform that supports rent rolls among other document types. Buyers should evaluate whether they require a CRE-specialist rent roll layer or a general document extraction service.

Market share and adoption trends (supportable observations)

The vendor publishes customer and processed-volume metrics on marketing pages; these are vendor-provided and were not independently audited in the sources reviewed.
Competing vendors publish their own vendor/press metrics; these should be treated as vendor claims rather than audited market-share figures.

	PRODA	CleanRoll.ai	Lido
Starting Price	Not publicly listed; vendor engages via demo/quote	Free trial and pay-as-you-go / low monthly tiers for self-serve usage	Page-based pricing for SMB plans; enterprise pricing on annual contracts
Typical buyers	Mid-market to enterprise teams standardizing rent rolls across portfolios; banks/investors needing integrations	Individuals and small teams needing self-serve rent roll and T12 cleanup	Teams needing broader document extraction workflows (rent rolls + other documents)
Key capabilities	Rent roll specialization; ISO 27001:2022 is cited; API + webhooks; customer references shown in marketing	Transparent pricing; self-serve onboarding; low friction for small-volume use cases	Page-based document automation; vendor claims SOC 2 + HIPAA; broader document template coverage
Key limitations	Pricing not public; limited independent third-party review footprint in public sources; some enterprise security artifacts (SOC 2) are not publicly documented	May be less tailored for complex enterprise governance; enterprise controls not evidenced in public sources reviewed here	Broader scope (not rent-roll-only) may be less specialized for certain CRE workflows; enterprise pricing may be higher