Qraft

Name: Qraft
Brand: Qraft

Transforming Investing With Artificial Intelligence

Est 2016|Valuation $150M|Raised $155M|21 Ref Customers

LinkedIn 3K|Web traffic 5K|FTEs 83

MarketsQuantitative & Systematic Investment Platforms

01Competitive Landscape

Narrative analysis

- Areas where Qraft shows observable advantages: - Receipt of strategic investment and reported partnerships. - Examples of model deployment in ETFs that provide operational history in public markets. - Combination of signal generation, portfolio construction, and reporting capabilities. - Areas where incumbents may be advantaged for enterprise deployments: - Established security and compliance documentation and processes. - Integrated front-to-back workflows (risk, OMS/EMS, accounting, reporting). - Larger global support and established procurement pathways. - Areas where retail AI tools may be preferred for individual users: - Transparent pricing and immediate onboarding. - Easier experimentation without enterprise contracts.

Adoption and market signals

Press coverage and tracker data indicate periods of AUM growth and public attention for some ETFs, while absolute assets under management remain relatively small compared with large ETF complexes.

	Qraft (vendor)	BlackRock Aladdin	Kavout (AI assistant)
Starting Price	Not publicly listed (enterprise-led); ETFs have published expense ratios	Custom / enterprise (price varies by deployment)	Free; Pro tier available for a low monthly fee
Best For	Asset managers and partners seeking proprietary model-based signals or investable strategies; investors accessing strategies via ETFs	Large institutions requiring integrated risk and portfolio management	Individual and prosumer investors seeking AI-driven market insights
Key Strength	Has deployed models via ETFs, and maintains partnerships with strategic investors and research collaborators	Broad institutional adoption and integrated front-to-back capabilities	Low-cost, self-serve, consumer-focused product
Key Weakness	Limited public technical and security documentation; relationship-led sales process can hinder quick trials	High cost and heavy implementation effort; potential for vendor lock-in	Not positioned as an institutional signal or portfolio construction system

01Competitive Landscape

Narrative analysis

Areas where Qraft shows observable advantages:
- Receipt of strategic investment and reported partnerships.
- Examples of model deployment in ETFs that provide operational history in public markets.
- Combination of signal generation, portfolio construction, and reporting capabilities.
Areas where incumbents may be advantaged for enterprise deployments:
- Established security and compliance documentation and processes.
- Integrated front-to-back workflows (risk, OMS/EMS, accounting, reporting).
- Larger global support and established procurement pathways.
Areas where retail AI tools may be preferred for individual users:
- Transparent pricing and immediate onboarding.
- Easier experimentation without enterprise contracts.

Adoption and market signals

Press coverage and tracker data indicate periods of AUM growth and public attention for some ETFs, while absolute assets under management remain relatively small compared with large ETF complexes.

	Qraft (vendor)	BlackRock Aladdin	Kavout (AI assistant)
Starting Price	Not publicly listed (enterprise-led); ETFs have published expense ratios	Custom / enterprise (price varies by deployment)	Free; Pro tier available for a low monthly fee
Best For	Asset managers and partners seeking proprietary model-based signals or investable strategies; investors accessing strategies via ETFs	Large institutions requiring integrated risk and portfolio management	Individual and prosumer investors seeking AI-driven market insights
Key Strength	Has deployed models via ETFs, and maintains partnerships with strategic investors and research collaborators	Broad institutional adoption and integrated front-to-back capabilities	Low-cost, self-serve, consumer-focused product
Key Weakness	Limited public technical and security documentation; relationship-led sales process can hinder quick trials	High cost and heavy implementation effort; potential for vendor lock-in	Not positioned as an institutional signal or portfolio construction system