- Company size: Mid-sized banks, regional banks, fintech platforms, B2B marketplaces, ISOs with meaningful SMB volume.
- Primary buyers: Head of SMB lending, Chief Credit Officer, Head of Partnerships, Product/GM of embedded finance, Risk/Compliance leadership.
- Pain points:
- High SMB decline rates and customer attrition after declines
- Limited internal underwriting/servicing capacity
- Need to retain customer relationships even when declining loans
- Need to launch embedded financing quickly without building full internal operations