Raft

Name: Raft
Brand: Raft

Fully governed, deeply customizable, and enterprise-ready agents

Est 2017|Valuation $97.2M|Raised $46.7M

LinkedIn 22K|Website|Web traffic 11K|FTEs 136|HQ London, England, GB

01Competitive Landscape

Narrative competitive analysis

- **Raft vs CargoWise:** Raft positions itself as adding AI automation and workflow efficiency—particularly in scenarios where CargoWise users still rely on manual steps. However, CargoWise’s market position and evolving packaging/pricing can affect ROI calculations for any solution that integrates with it. - **Alternative strategy:** Some forwarders may prefer to maximize functionality within their existing CargoWise deployment (including proprietary add-ons and process optimization) before adding a separate automation platform.

Competitor pricing signals (CargoWise)

CargoWise’s recent packaging changes claim simplified billing and revised packaging.
External commentary indicates industry scrutiny and cost concerns related to CargoWise’s pricing model.

Implication for Raft buyers: If Raft’s value proposition depends on CargoWise-based processes, model scenarios where CargoWise transaction fees rise and ensure Raft’s automation savings still justify incremental platform costs.

	Raft	CargoWise (WiseTech Global)	Descartes (Descartes Systems Group)
Starting Price	Not publicly listed (sales-led)	Not transparently self-serve; enterprise contracts; new "Value Pack" packaging discussed publicly	Generally enterprise/quote-based across modules
Best For	Forwarders/brokers seeking an AI automation layer to complement existing systems	Forwarders seeking an end-to-end operating system and ecosystem	Organizations needing customs/visibility/connectivity breadth across logistics network
Key Strength	Machine learning–based document/invoice automation; focus on reducing manual processing time	Deep forwarding workflow coverage, widespread adoption, ecosystem integration	Broad suite; established provider with many modules
Key Weakness	Limited independent reviews; unclear public security attestations; pricing opacity	Industry concerns about pricing changes/complexity; strong platform gravity/lock-in	May be heavier suite than needed; module sprawl and integration complexity

01Competitive Landscape

Narrative competitive analysis

Raft vs CargoWise: Raft positions itself as adding AI automation and workflow efficiency—particularly in scenarios where CargoWise users still rely on manual steps. However, CargoWise’s market position and evolving packaging/pricing can affect ROI calculations for any solution that integrates with it.
Alternative strategy: Some forwarders may prefer to maximize functionality within their existing CargoWise deployment (including proprietary add-ons and process optimization) before adding a separate automation platform.

Competitor pricing signals (CargoWise)

CargoWise’s recent packaging changes claim simplified billing and revised packaging.
External commentary indicates industry scrutiny and cost concerns related to CargoWise’s pricing model.

	Raft	CargoWise (WiseTech Global)	Descartes (Descartes Systems Group)
Starting Price	Not publicly listed (sales-led)	Not transparently self-serve; enterprise contracts; new "Value Pack" packaging discussed publicly	Generally enterprise/quote-based across modules
Best For	Forwarders/brokers seeking an AI automation layer to complement existing systems	Forwarders seeking an end-to-end operating system and ecosystem	Organizations needing customs/visibility/connectivity breadth across logistics network
Key Strength	Machine learning–based document/invoice automation; focus on reducing manual processing time	Deep forwarding workflow coverage, widespread adoption, ecosystem integration	Broad suite; established provider with many modules
Key Weakness	Limited independent reviews; unclear public security attestations; pricing opacity	Industry concerns about pricing changes/complexity; strong platform gravity/lock-in	May be heavier suite than needed; module sprawl and integration complexity

Raft

01Competitive Landscape

Narrative competitive analysis

Competitor pricing signals (CargoWise)

02Market Map

01Competitive Landscape

Narrative competitive analysis

Competitor pricing signals (CargoWise)

02Market Map