Red Points

Name: Red Points
Brand: Red Points

Red Points is a software-as-a-service platform for digital risk and brand protection that detects counterfeit marketplace listings, brand impersonation, piracy, and gray-market distribution and supports automated and semi-automated enforcement workflows including takedowns, de-indexing, and human-reviewed escalation.

Est 2011|Valuation $151.6M|Raised $91.6M|20 Ref Customers

LinkedIn 57K|Web traffic 6K|FTEs 324|HQ Barcelona, Catalonia, ES

01Competitive Landscape

Narrative analysis

Red Points vs Corsearch - Corsearch offers integrated trademark lifecycle tools alongside brand protection and positions itself as a vendor for trademark-to-enforcement workflows. - Red Points focuses on brand-protection enforcement and markets automated detection and takedown capabilities. - Buyer choice often depends on whether an organization prefers a single vendor for trademark management plus enforcement (Corsearch) versus a brand-protection-focused enforcement engine (Red Points). Red Points vs Incopro / similar vendors - Several vendors in the space face similar public criticism patterns around alleged false positives and automation errors. This indicates an industry-wide risk: automated enforcement can generate legitimate disputes. Red Points vs low-cost alternatives (IP Moat) - Low-cost vendors emphasize price transparency and no long-term commitments. Red Points targets broader coverage and enterprise readiness with a sales-led engagement model. Adoption trends / market signals - Vendor statements, historical funding coverage, and multi-office footprint suggest adoption at scale, but customer counts and outcomes are not independently audited.

	Red Points	Corsearch	IP Moat
Starting Price	Not public (quote requested)	Not public (quote/demo required)	Public, entry-level pricing with limited scope
Typical Use Case	Brands seeking continuous enforcement and broad channel coverage; vendor markets "unlimited takedowns" (contract scope applies)	Enterprises seeking integrated trademark and brand protection with hybrid intelligence workflows	SMBs and lean teams seeking low-cost, transparent entry-level marketplace monitoring
Key Strengths	Emphasis on automation and volume; broad channel coverage claims; specialized brand-protection SaaS	Enterprise suite breadth and trademark lifecycle capabilities; hybrid intelligence positioning	Transparent pricing and simpler entry; reduced enterprise sales friction
Key Weaknesses	Reputational risk from alleged false positives; pricing opacity; support complaints in some reviews	Pricing opacity and likely higher cost/complexity for enterprise implementations	Lower removal caps on entry plans; may not match enterprise channel breadth or escalation capabilities

01Competitive Landscape

Narrative analysis

Red Points vs Corsearch

Corsearch offers integrated trademark lifecycle tools alongside brand protection and positions itself as a vendor for trademark-to-enforcement workflows.
Red Points focuses on brand-protection enforcement and markets automated detection and takedown capabilities.
Buyer choice often depends on whether an organization prefers a single vendor for trademark management plus enforcement (Corsearch) versus a brand-protection-focused enforcement engine (Red Points).

Red Points vs Incopro / similar vendors

Several vendors in the space face similar public criticism patterns around alleged false positives and automation errors. This indicates an industry-wide risk: automated enforcement can generate legitimate disputes.

Red Points vs low-cost alternatives (IP Moat)

Low-cost vendors emphasize price transparency and no long-term commitments. Red Points targets broader coverage and enterprise readiness with a sales-led engagement model.

Adoption trends / market signals

Vendor statements, historical funding coverage, and multi-office footprint suggest adoption at scale, but customer counts and outcomes are not independently audited.

	Red Points	Corsearch	IP Moat
Starting Price	Not public (quote requested)	Not public (quote/demo required)	Public, entry-level pricing with limited scope
Typical Use Case	Brands seeking continuous enforcement and broad channel coverage; vendor markets "unlimited takedowns" (contract scope applies)	Enterprises seeking integrated trademark and brand protection with hybrid intelligence workflows	SMBs and lean teams seeking low-cost, transparent entry-level marketplace monitoring
Key Strengths	Emphasis on automation and volume; broad channel coverage claims; specialized brand-protection SaaS	Enterprise suite breadth and trademark lifecycle capabilities; hybrid intelligence positioning	Transparent pricing and simpler entry; reduced enterprise sales friction
Key Weaknesses	Reputational risk from alleged false positives; pricing opacity; support complaints in some reviews	Pricing opacity and likely higher cost/complexity for enterprise implementations	Lower removal caps on entry plans; may not match enterprise channel breadth or escalation capabilities

Red Points

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map