Regulate

Name: Regulate
Brand: Regulate

AI Native

Empowering healthy, high-performing organisations with breathwork tailored for the workday.

Est 2024|1 Ref Customers

LinkedIn 2K|Web traffic 1K|FTEs 7|HQ Munich, Germany

01Competitive Landscape

| Aspect | Regulate | Breathwrk | Calm Business | |--------|----------|-----------|---------------| | Starting Price | Published per-seat B2B pricing available from the vendor; published workshop and pilot pricing available from the vendor | Published consumer subscription pricing (monthly and annual options) available from the vendor | Not publicly listed; typically negotiated with employers on a per-employee-per-year basis | | Primary Use Case | Teams seeking a breathwork-focused tool framed for the workday, with workshops and measurement | Consumers seeking a breathing-first app at a lower consumer price point | Employers seeking a broad meditation/sleep/content library as part of employee wellbeing programs | | Noted Strengths | Enterprise-oriented packaging (SSO, admin dashboard, pilots/workshops) and a workday-focused framing | Consumer scale claims and a lower consumer price point for breathing content | Broad content library, established brand recognition, and employer benefit integrations | | Noted Weaknesses | Limited third-party enterprise review footprint; limited public documentation of security/compliance; outcome metrics appear vendor-reported | Less explicit workplace-specific enterprise packaging in some offerings | Breathwork is one modality among many; ROI attribution across broad content can be challenging |

Narrative analysis

Direct competitors and their key differentiators
- Breathwork-specialists: vendors that focus primarily on breathing exercises typically offer larger libraries and consumer-priced subscriptions.
- Workplace wellbeing suites: vendors such as Calm or Headspace provide broad content (sleep, meditation, courses) with breathwork as one modality among many.
- Workflow-embedded workplace tools: vendors that integrate team breathwork into meeting workflows aim to reduce reliance on individual habit formation.
Feature comparison: where Regulate likely excels vs lags
- Potential strengths
  - If the context-aware recommendations (wearables + workday signals) function as described, relevance and engagement could improve relative to generic libraries.
  - Enterprise rollout components (SSO, onboarding, reporting) appear more developed than some consumer-first breathwork apps.
- Potential weaknesses
  - Public enterprise security attestations and documentation are not clearly available.
  - Third-party review coverage is limited.
  - Brand recognition and content breadth may be smaller compared with larger meditation platforms.
Pricing comparison: value proposition vs alternatives
- Regulate’s published B2B pricing falls within the range of specialized workplace tools. Buyers will compare it against negotiated corporate-wide benefits, lower-cost consumer subscriptions, and free breathing tools; justification should be based on measurable engagement and outcomes.
Vendor comparisons cited on the vendor site are vendor-curated and anecdotal; independent verification should be requested when such claims are material to procurement decisions.

01Competitive Landscape

Aspect	Regulate	Breathwrk	Calm Business
Starting Price	Published per-seat B2B pricing available from the vendor; published workshop and pilot pricing available from the vendor	Published consumer subscription pricing (monthly and annual options) available from the vendor	Not publicly listed; typically negotiated with employers on a per-employee-per-year basis
Primary Use Case	Teams seeking a breathwork-focused tool framed for the workday, with workshops and measurement	Consumers seeking a breathing-first app at a lower consumer price point	Employers seeking a broad meditation/sleep/content library as part of employee wellbeing programs
Noted Strengths	Enterprise-oriented packaging (SSO, admin dashboard, pilots/workshops) and a workday-focused framing	Consumer scale claims and a lower consumer price point for breathing content	Broad content library, established brand recognition, and employer benefit integrations
Noted Weaknesses	Limited third-party enterprise review footprint; limited public documentation of security/compliance; outcome metrics appear vendor-reported	Less explicit workplace-specific enterprise packaging in some offerings	Breathwork is one modality among many; ROI attribution across broad content can be challenging

Narrative analysis

Direct competitors and their key differentiators
- Breathwork-specialists: vendors that focus primarily on breathing exercises typically offer larger libraries and consumer-priced subscriptions.
- Workplace wellbeing suites: vendors such as Calm or Headspace provide broad content (sleep, meditation, courses) with breathwork as one modality among many.
- Workflow-embedded workplace tools: vendors that integrate team breathwork into meeting workflows aim to reduce reliance on individual habit formation.
Feature comparison: where Regulate likely excels vs lags
- Potential strengths
  - If the context-aware recommendations (wearables + workday signals) function as described, relevance and engagement could improve relative to generic libraries.
  - Enterprise rollout components (SSO, onboarding, reporting) appear more developed than some consumer-first breathwork apps.
- Potential weaknesses
  - Public enterprise security attestations and documentation are not clearly available.
  - Third-party review coverage is limited.
  - Brand recognition and content breadth may be smaller compared with larger meditation platforms.
Pricing comparison: value proposition vs alternatives
- Regulate’s published B2B pricing falls within the range of specialized workplace tools. Buyers will compare it against negotiated corporate-wide benefits, lower-cost consumer subscriptions, and free breathing tools; justification should be based on measurable engagement and outcomes.
Vendor comparisons cited on the vendor site are vendor-curated and anecdotal; independent verification should be requested when such claims are material to procurement decisions.

Regulate

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map