Reputation

Name: Reputation
Brand: Reputation
Rating: 4.5 (2682 reviews)

Reputation empowers companies to fulfill their brand promise by managing their reputation performance in real-time.

Est 2011|Valuation $334.9M|Raised $210.6M

LinkedIn 62K|Website|Web traffic 1.0M|FTEs 716|HQ San Ramon, California, US

MarketsReview Management

Platform CoversVoice of the Customer

01Competitive Landscape

Narrative analysis

Feature differentiation (directional): - Reputation emphasizes converting reviews, listings, and surveys into operational insights and prioritization workflows. - Podium differentiates on messaging and conversion features (SMS, lead capture, payments), which can support front-line conversion workflows. - Birdeye positions itself as a broad CX/reviews/listings suite with accessible packaging in some markets. Pricing comparison: - Custom enterprise pricing is common across these vendors, particularly when scaling by locations. Public list pricing is often incomplete or requires direct engagement with sales. Customer testimonials comparing vendors: - Third-party comparison pages provide side-by-side review material, though review incentives and verification limitations should be considered. Market adoption trends: - Historical press coverage described traction in verticals such as healthcare and property management; historical counts reported in older press should be treated as historical context rather than current-state metrics.

	Reputation (Reputation.com)	Birdeye	Podium
Starting Price	Custom (not publicly listed in sources reviewed)	Public pricing page exists; exact depends on plan/sales flow	Commonly described as custom in third-party summaries
Typical Fit	Multi-location enterprise governance: reviews + listings + surveys + analytics/workflows	Multi-location and mid-market; full CX/reviews/listings suite	SMB/mid-market focused on messaging-first workflows + reviews; add-ons (phone/payments)
Key Capability	Capabilities for multi-location reputation/CX operations, including surveys, listings, and review workflows	Broad feature suite and strong marketing/packaging presence	Messaging-first customer communication (SMS) and lead conversion workflows
Key Limitation	Enterprise procurement friction (custom pricing), potential complexity, and increased security scrutiny after recent reporting	Pricing and contract complexity reported in some community discussions	Feature fit for large enterprises may be weaker; pricing/contract concerns reported in SMB forums

01Competitive Landscape

Narrative analysis

Feature differentiation (directional):

Reputation emphasizes converting reviews, listings, and surveys into operational insights and prioritization workflows.
Podium differentiates on messaging and conversion features (SMS, lead capture, payments), which can support front-line conversion workflows.
Birdeye positions itself as a broad CX/reviews/listings suite with accessible packaging in some markets.

Pricing comparison:

Custom enterprise pricing is common across these vendors, particularly when scaling by locations. Public list pricing is often incomplete or requires direct engagement with sales.

Customer testimonials comparing vendors:

Third-party comparison pages provide side-by-side review material, though review incentives and verification limitations should be considered.

Market adoption trends:

Historical press coverage described traction in verticals such as healthcare and property management; historical counts reported in older press should be treated as historical context rather than current-state metrics.

	Reputation (Reputation.com)	Birdeye	Podium
Starting Price	Custom (not publicly listed in sources reviewed)	Public pricing page exists; exact depends on plan/sales flow	Commonly described as custom in third-party summaries
Typical Fit	Multi-location enterprise governance: reviews + listings + surveys + analytics/workflows	Multi-location and mid-market; full CX/reviews/listings suite	SMB/mid-market focused on messaging-first workflows + reviews; add-ons (phone/payments)
Key Capability	Capabilities for multi-location reputation/CX operations, including surveys, listings, and review workflows	Broad feature suite and strong marketing/packaging presence	Messaging-first customer communication (SMS) and lead conversion workflows
Key Limitation	Enterprise procurement friction (custom pricing), potential complexity, and increased security scrutiny after recent reporting	Pricing and contract complexity reported in some community discussions	Feature fit for large enterprises may be weaker; pricing/contract concerns reported in SMB forums