Reveal Mobile

Name: Reveal Mobile
Brand: Reveal Mobile

Reveal provides campaign performance measurement for OOH and Foot Traffic Attribution Reporting for Digital Media

Est 2012|Valuation $26M|Raised $19.5M|55 Ref Customers

LinkedIn 2K|Web traffic 2K|FTEs 20|HQ Raleigh, North Carolina, US

MarketsMarketing Attribution Location Intelligence

01Competitive Landscape

Narrative competitive analysis

Where Reveal appears to differentiate - The vendor positions its offerings to support self-service measurement workflows and to connect digital and OOH exposures to observed in-person outcomes. - Mira Console represents the vendor's OOH measurement capability and partnerships for brand lift provisioning. Where competitors may be stronger - Ecosystem scale and integrations: competitors report larger partner footprints and integration networks. - Performance buying options: some competitors provide visit-aligned pricing models that tie economics to measured outcomes. - Location analytics depth: other providers focus on comprehensive foot-traffic analytics and competitive benchmarking. Procurement teams should request reference calls and win/loss analysis during vendor evaluation.

	Reveal Mobile (VISIT Local / Mira)	GroundTruth	Foursquare (Attribution)
Starting Price	Third-party listings report starting points for small deployments; pricing is generally quote-based for enterprise engagements	Pricing varies; examples cite CPM/CPV-style models with campaign minimums	Attribution pricing is contact-sales; other products in the portfolio publish tiered offerings
Best For	Agencies and brands seeking self-service geofencing combined with foot-traffic attribution and OOH measurement capabilities	Brands seeking managed or platform-based geofencing with performance buying options	Enterprises requiring omnichannel measurement and a broad partner ecosystem
Key Strength	Vendor messaging focuses on connecting media exposure to in-person outcomes and supporting OOH measurement via Mira	Clear buying models and performance-accountability framing such as visit-aligned pricing models	Broad integrations and a large location-technology footprint
Key Weakness	Limited public pricing transparency; limited public security attestations; some user reviews note potential issues with bugs and support responsiveness	Cost can increase at scale and economics depend on campaign models	Pricing and contract terms for attribution can be opaque for smaller buyers

01Competitive Landscape

Narrative competitive analysis

Where Reveal appears to differentiate

The vendor positions its offerings to support self-service measurement workflows and to connect digital and OOH exposures to observed in-person outcomes.
Mira Console represents the vendor's OOH measurement capability and partnerships for brand lift provisioning.

Where competitors may be stronger

Ecosystem scale and integrations: competitors report larger partner footprints and integration networks.
Performance buying options: some competitors provide visit-aligned pricing models that tie economics to measured outcomes.
Location analytics depth: other providers focus on comprehensive foot-traffic analytics and competitive benchmarking.

Procurement teams should request reference calls and win/loss analysis during vendor evaluation.

	Reveal Mobile (VISIT Local / Mira)	GroundTruth	Foursquare (Attribution)
Starting Price	Third-party listings report starting points for small deployments; pricing is generally quote-based for enterprise engagements	Pricing varies; examples cite CPM/CPV-style models with campaign minimums	Attribution pricing is contact-sales; other products in the portfolio publish tiered offerings
Best For	Agencies and brands seeking self-service geofencing combined with foot-traffic attribution and OOH measurement capabilities	Brands seeking managed or platform-based geofencing with performance buying options	Enterprises requiring omnichannel measurement and a broad partner ecosystem
Key Strength	Vendor messaging focuses on connecting media exposure to in-person outcomes and supporting OOH measurement via Mira	Clear buying models and performance-accountability framing such as visit-aligned pricing models	Broad integrations and a large location-technology footprint
Key Weakness	Limited public pricing transparency; limited public security attestations; some user reviews note potential issues with bugs and support responsiveness	Cost can increase at scale and economics depend on campaign models	Pricing and contract terms for attribution can be opaque for smaller buyers