Rhino Fleet Tracking
Rhino Fleet Tracking is now a part of GPS Insight. Visit rhinofleettracking.com/gps-insight for more information.
Est 2007
MarketsSupply Chain Visibility
Rhino Fleet Tracking is now a part of GPS Insight. Visit rhinofleettracking.com/gps-insight for more information.
Published Sep 19, 2026
The vendor does not publish a public product roadmap in the reviewed materials.
Across vendor marketing and third-party summaries, cited purchase drivers include:
Reviewed vendor material includes benefits-oriented pages and blog content but few independently validated, detailed case studies containing audited metrics.
Likely fits based on telematics adoption patterns and Rhino/GPS Insight positioning:
Get a comprehensive analysis of Rhino Fleet Tracking including market position, competitive landscape, adoption trends, and peer benchmarks.
Download full report →Security/compliance-heavy procurement with strict documentation requirements Procurements that require explicit, product-scoped SOC 2/ISO artifacts may prefer vendors that publish comprehensive security documentation or provide a dedicated enterprise trust package.
Camera-first safety programs with strict evidence workflows While Rhino and GPS Insight can provide expanded capabilities after the merger, organizations prioritizing rapid video retrieval and strict incident workflows may short-list vendors with established camera-first solutions and published video retention/retrieval SLAs.
Advanced maintenance automation needs If automated diagnostics that feed work orders, parts tracking, and downtime analytics are central to operations, consider alternatives with deeper maintenance integrations.
Requirement for a broad developer ecosystem or open platform strategy Organizations seeking an extensive marketplace of partner integrations may prefer platforms with larger third-party ecosystems.
Requirement for a consistently polished mobile-first experience Given public review signals related to the mobile app, organizations that cannot tolerate UX regressions should validate the current mobile experience in a pilot with operational drivers before committing.
Rhino has an uneven footprint across review platforms:
Positive (community comment):
"we use rhino fleet tracking for our fleet vehicles… it works great…" — user comment noting general satisfaction and some uncertainty about minimum vehicles per account
Vendor-provided testimonial (site):
"CJ and the rest of the Rhino Fleet Tracking team always exceed my expectations." — testimonial excerpt on Rhino’s Driver Scorecard page
Mixed/negative (App Store review excerpt):
"App rollout was shaky…" — describes initial problems and subsequent improvements according to the reviewer
Editorial negative themes (synthesis): Editorial coverage highlights concerns including unstable app updates, navigation issues, device malfunctions, variable support responsiveness, and unclear pricing.
Rhino and GPS Insight ecosystem materials reference ROI through fuel/labor savings and theft recovery. In the reviewed public material, methodologies are typically not disclosed, baselines are not provided, and representativeness is uncertain.
Prospective customers should request a small number of references in their industry (e.g., HVAC, plumbing, last-mile delivery, construction) and ask for:
Rhino Fleet Tracking is a GPS fleet tracking and light fleet-management platform that combines in-vehicle/asset tracking hardware with a web + mobile software interface. Core functionality centers on real-time location visibility, trip history ("breadcrumbs"), alerts/exceptions (e.g., speeding, geofences), and driver behavior signals (e.g., harsh braking), with optional add-ons that expand into ELD/eLogs and, following the merger, adjacent GPS Insight modules. The vendor positions the product around ease of use, month-to-month billing, and U.S.-based 24/7 support.