RollWorks

Name: RollWorks
Brand: RollWorks
Rating: 4.3 (717 reviews)

AdRoll ABM (formerly RollWorks) is here! Follow us @AdRoll for the latest B2B marketing and ABM insights.

Est 2018|Raised $33K|55 Ref Customers

LinkedIn 7K|Website|FTEs 21|HQ San Francisco, California, US

MarketsBuyer Intent & Signals Account-Based Marketing (ABM)

01Competitive Landscape

Narrative analysis

- RollWorks is commonly perceived as more accessible to deploy and operate day-to-day than some enterprise ABM suites, but it may not match the advanced analytics, data depth, and enterprise orchestration offered by larger vendors depending on purchased modules. - Customer success and support are frequently cited as distinguishing operational advantages in review sources. - Pricing transparency varies across competitors; RollWorks publicly emphasizes entry-level retargeting and routes ABM buyers to direct engagement.

Market share and adoption trends

Third-party technographic trackers provide estimates of market presence, but these should be interpreted cautiously due to detection method variance (e.g., tracking pixels, tags, or self-reported stacks) and potential undercounting of private deployments.

	RollWorks (AdRoll ABM)	Demandbase One	6sense Revenue AI for Marketing
Starting Price	Not publicly listed for full ABM; retargeting tier emphasizes pay-for-media entry	Sales-led pricing with form-based contact; positioned for larger programs	Sales-led pricing; enterprise ABM solutions are typically quote-based
Best For	SMB and mid-market teams seeking ABM execution with vendor-led onboarding and support, and organizations with HubSpot-centered stacks	Enterprise ABX/ABM programs requiring broad data, orchestration, and sales-marketing alignment	Organizations prioritizing predictive modeling, intent modeling, and data enrichment at scale
Key Strength	Accessible execution workflows and frequent positive feedback on customer success experiences	Broad platform breadth combining data, orchestration, and alignment with sales workflows	Predictive modeling, advanced intent scoring, and data enrichment capabilities
Key Weakness	Less mature reporting depth and more limited filtering/exclusion capabilities reported by some users; regional data depth concerns	Higher cost and implementation complexity relative to smaller ABM vendors	Cost and implementation complexity; requires data and process maturity to realize value

01Competitive Landscape

Narrative analysis

RollWorks is commonly perceived as more accessible to deploy and operate day-to-day than some enterprise ABM suites, but it may not match the advanced analytics, data depth, and enterprise orchestration offered by larger vendors depending on purchased modules.
Customer success and support are frequently cited as distinguishing operational advantages in review sources.
Pricing transparency varies across competitors; RollWorks publicly emphasizes entry-level retargeting and routes ABM buyers to direct engagement.

Market share and adoption trends

	RollWorks (AdRoll ABM)	Demandbase One	6sense Revenue AI for Marketing
Starting Price	Not publicly listed for full ABM; retargeting tier emphasizes pay-for-media entry	Sales-led pricing with form-based contact; positioned for larger programs	Sales-led pricing; enterprise ABM solutions are typically quote-based
Best For	SMB and mid-market teams seeking ABM execution with vendor-led onboarding and support, and organizations with HubSpot-centered stacks	Enterprise ABX/ABM programs requiring broad data, orchestration, and sales-marketing alignment	Organizations prioritizing predictive modeling, intent modeling, and data enrichment at scale
Key Strength	Accessible execution workflows and frequent positive feedback on customer success experiences	Broad platform breadth combining data, orchestration, and alignment with sales workflows	Predictive modeling, advanced intent scoring, and data enrichment capabilities
Key Weakness	Less mature reporting depth and more limited filtering/exclusion capabilities reported by some users; regional data depth concerns	Higher cost and implementation complexity relative to smaller ABM vendors	Cost and implementation complexity; requires data and process maturity to realize value