Rota

Name: Rota
Brand: Rota
Rating: 3.1 (5 reviews)

The Rota solution allows you to manage your internal & external workforce all on one easy to use, scalable platform

Est 2015|Valuation $4.6M|Raised $12.2M|4 Ref Customers

LinkedIn 4K|Web traffic 3K|FTEs 201|HQ London, England, GB

MarketsTime, Attendance, & Leave Management

01Competitive Landscape

Narrative analysis

- Rota versus Planday: Planday provides clearer pricing information and is widely used for shift scheduling. Rota may be more appropriate when the organization requires external workforce supply chain management (for example, staff banks and multiple agency partners) in addition to internal scheduling. - Rota versus UKG: UKG typically addresses very large enterprises that require mature compliance and timekeeping ecosystems and integration with broader HR suites. Rota may be a better fit when the primary requirement is coordinating multiple workforce sources and filling shifts quickly, rather than broad HR suite alignment. - Rota versus Rotageek / Rotaready / RotaCloud: These competitors are more rota-centric and may offer simpler onboarding and clearer public review footprints. They may be preferable for organizations that need a lightweight scheduling tool. Rota may offer additional capabilities for total workforce orchestration if those features are delivered as described by the vendor.

	Rota (rota.com)	Planday	UKG Pro Workforce Management (formerly UKG Dimensions)
Starting Price	Not publicly listed (quote-based)	Published per-user pricing varies by plan and market	Quote-based (enterprise); pricing varies widely
Primary focus	Orchestrating internal and external workforce pools; multi-site contingent labor scenarios	SMB to mid-market scheduling and time tracking; clearer self-serve entry	Enterprise workforce management with deep compliance and timekeeping capabilities
Typical strengths	Consolidation of internal and external workforce management; shift filling that prioritizes internal resources and integrates agency workflows	Transparent pricing and broad adoption; clear packaging	Enterprise breadth, mature compliance and timekeeping features, broad ecosystem
Typical weaknesses	Limited independent reviews, limited public security documentation, and opaque pricing	May be less tailored to complex agency/MSP contingent workflows	Higher cost and complexity; longer implementations

01Competitive Landscape

Narrative analysis

Rota versus Planday: Planday provides clearer pricing information and is widely used for shift scheduling. Rota may be more appropriate when the organization requires external workforce supply chain management (for example, staff banks and multiple agency partners) in addition to internal scheduling.
Rota versus UKG: UKG typically addresses very large enterprises that require mature compliance and timekeeping ecosystems and integration with broader HR suites. Rota may be a better fit when the primary requirement is coordinating multiple workforce sources and filling shifts quickly, rather than broad HR suite alignment.
Rota versus Rotageek / Rotaready / RotaCloud: These competitors are more rota-centric and may offer simpler onboarding and clearer public review footprints. They may be preferable for organizations that need a lightweight scheduling tool. Rota may offer additional capabilities for total workforce orchestration if those features are delivered as described by the vendor.

	Rota (rota.com)	Planday	UKG Pro Workforce Management (formerly UKG Dimensions)
Starting Price	Not publicly listed (quote-based)	Published per-user pricing varies by plan and market	Quote-based (enterprise); pricing varies widely
Primary focus	Orchestrating internal and external workforce pools; multi-site contingent labor scenarios	SMB to mid-market scheduling and time tracking; clearer self-serve entry	Enterprise workforce management with deep compliance and timekeeping capabilities
Typical strengths	Consolidation of internal and external workforce management; shift filling that prioritizes internal resources and integrates agency workflows	Transparent pricing and broad adoption; clear packaging	Enterprise breadth, mature compliance and timekeeping features, broad ecosystem
Typical weaknesses	Limited independent reviews, limited public security documentation, and opaque pricing	May be less tailored to complex agency/MSP contingent workflows	Higher cost and complexity; longer implementations