Salesforce Maps

Name: Salesforce Maps
Brand: Salesforce
Rating: 4.3 (513 reviews)

Leader

We're the #1 AI CRM—where humans with agents drive customer success together.

Est 1999|Valuation $206B|Raised $43.2B|95 Ref Customers

LinkedIn 6.7M|Website|Web traffic 78.5M|FTEs 83,334|HQ San Francisco, California, US

MarketsCRM Territory & Capacity Planning Location Intelligence

Platform CoversRevOps Planning & Orchestration

01Competitive Landscape

Narrative analysis

Salesforce Maps vs Badger Maps - Badger emphasizes trial periods and pilots, which can lower evaluation friction compared with Salesforce Maps, which does not currently offer trial licenses. - Salesforce Maps may be selected when procurement and governance priorities favor a first-party Salesforce solution and when a platform-native user experience is important. Salesforce Maps vs Geopointe - Geopointe’s public list pricing is similar. Differentiation is likely to depend on specific capability sets, user experience, and vendor responsiveness rather than solely on list price. Salesforce Maps vs Esri approaches - Esri provides authoritative mapping content and advanced GIS capabilities; Salesforce Maps supports Esri basemaps and integration with ArcGIS data but is designed for CRM workflow enablement rather than full GIS workflows.

Market share and adoption trends

Public, current market share data for Salesforce Maps versus specific alternatives was not located in the captured sources. Historic adoption signals from the pre-acquisition vendor indicate a multi-hundred-customer footprint at that time, but those signals are dated and should not be treated as current market share.

	Salesforce Maps	Badger Maps	Geopointe
Starting Price	Per-user annual pricing in the low-to-mid hundreds (billed annually)	Varies by module; some modules priced per user and some functionality priced per territory or module	Per-user annual pricing comparable to other Salesforce-native offerings
Primary Fit	Salesforce-centric organizations needing CRM-native mapping, territory planning, and optional advanced route optimization	Teams needing field sales routing with broader CRM integrations and emphasis on pilot/trial workflows	Salesforce organizations seeking Salesforce-native mapping; similar positioning to other native mapping vendors
Key Strength	Native Salesforce integration and product governance artifacts	Emphasis on trials/pilots, onboarding, and integrations beyond Salesforce	Specialized Salesforce mapping vendor with focused feature set and AppExchange presence
Key Limitation	Annual commitment; no trial; mixed signals on mobile stability; administrative configuration complexity	Not a Salesforce first-party product; may require additional data synchronization and vendor management	Third-party vendor considerations; some capabilities may require add-ons and services

01Competitive Landscape

Narrative analysis

Salesforce Maps vs Badger Maps

Badger emphasizes trial periods and pilots, which can lower evaluation friction compared with Salesforce Maps, which does not currently offer trial licenses.
Salesforce Maps may be selected when procurement and governance priorities favor a first-party Salesforce solution and when a platform-native user experience is important.

Salesforce Maps vs Geopointe

Geopointe’s public list pricing is similar. Differentiation is likely to depend on specific capability sets, user experience, and vendor responsiveness rather than solely on list price.

Salesforce Maps vs Esri approaches

Esri provides authoritative mapping content and advanced GIS capabilities; Salesforce Maps supports Esri basemaps and integration with ArcGIS data but is designed for CRM workflow enablement rather than full GIS workflows.

Market share and adoption trends

	Salesforce Maps	Badger Maps	Geopointe
Starting Price	Per-user annual pricing in the low-to-mid hundreds (billed annually)	Varies by module; some modules priced per user and some functionality priced per territory or module	Per-user annual pricing comparable to other Salesforce-native offerings
Primary Fit	Salesforce-centric organizations needing CRM-native mapping, territory planning, and optional advanced route optimization	Teams needing field sales routing with broader CRM integrations and emphasis on pilot/trial workflows	Salesforce organizations seeking Salesforce-native mapping; similar positioning to other native mapping vendors
Key Strength	Native Salesforce integration and product governance artifacts	Emphasis on trials/pilots, onboarding, and integrations beyond Salesforce	Specialized Salesforce mapping vendor with focused feature set and AppExchange presence
Key Limitation	Annual commitment; no trial; mixed signals on mobile stability; administrative configuration complexity	Not a Salesforce first-party product; may require additional data synchronization and vendor management	Third-party vendor considerations; some capabilities may require add-ons and services