1) Very small fleets with high price sensitivity (for example, fleets under 10–20 vehicles) where per-vehicle costs and contract rigidity reduce ROI.
2) Organizations that cannot accept multi-year commitment structures or perceive renewal risk as unacceptable.
3) Use cases requiring capabilities that are not available from OEM data feeds alone (for example, full video safety workflows or in-cab camera-triggered events).
4) Teams that require deep, custom analytics without willingness to invest in additional integration, data connectors, or BI tooling.
5) Situations where the specific OEMs/models in the fleet are not supported or have only partial coverage; this can necessitate hybrid deployments.
1) OEM integrations are not universally available
Support varies by OEM brand, geographic region, model year, and the OEM telematics subscription tier. Some OEMs require specific credentials or subscription levels to enable data sharing.
2) Licensing and sales involvement
Several OEM integrations require specific licensed add-ons and coordination with sales to trial or enable the integration, which can slow proof-of-concept efforts compared with self-serve options.
3) Data parity vs vendor hardware
OEM-sourced telemetry may not match the frequency or granularity of telemetry from vendor-installed hardware. High-frequency telemetry, video-based safety features, and certain in-cab alerts may still require vendor hardware.
4) Customer experience risks: commercial and support factors
Open-web feedback identifies billing, contract, and support issues as recurring concerns, particularly for smaller fleets.