SAP Sales Cloud

Name: SAP Sales Cloud
Brand: SAP
Rating: 4.2 (1354 reviews)

Leader

We bring out the best in every business.

Est 1972|Valuation $254.5B|Raised $495.9M

LinkedIn 180K|Website|Web traffic 12.5M|FTEs 2,432|HQ Walldorf, Germany

MarketsCRM Sales Forecasting

Platform CoversAccount Management Sales Playbooks & Battlecards

01Competitive Landscape

Narrative competitive analysis

SAP tends to excel where deep ERP alignment and governance across pricing and order processes are required. The platform is suited to organizations that prioritize end-to-end integration with SAP systems.
Salesforce often provides a broader third-party ecosystem, an extensive marketplace, and a large administration/talent market for CRM-specific implementations.
Microsoft is often selected where Office 365/Teams/Outlook integration and Power Platform extensibility are primary decision criteria.
Customer sentiment comparing SAP and other vendors varies by context; some enterprise customers select Sales Cloud after SAP ERP implementations for compatibility, while others select alternative CRMs for usability or ecosystem reasons.

- SAP tends to excel where deep ERP alignment and governance across pricing and order processes are required. The platform is suited to organizations that prioritize end-to-end integration with SAP systems. - Salesforce often provides a broader third-party ecosystem, an extensive marketplace, and a large administration/talent market for CRM-specific implementations. - Microsoft is often selected where Office 365/Teams/Outlook integration and Power Platform extensibility are primary decision criteria. - Customer sentiment comparing SAP and other vendors varies by context; some enterprise customers select Sales Cloud after SAP ERP implementations for compatibility, while others select alternative CRMs for usability or ecosystem reasons.

	SAP Sales Cloud (V2)	Salesforce Sales Cloud	Microsoft Dynamics 365 Sales
Starting Price (public list)	Published per-user starting pricing and published add-on pricing available from the vendor	Published tiered per-user pricing across multiple editions available from the vendor	Published tiered per-user pricing across multiple editions available from the vendor
Best For	Organizations standardized on SAP ERP that need integrated ERP-connected sales processes	CRM-centric organizations seeking a broad third-party ecosystem and marketplace	Organizations standardized on Microsoft 365/Teams/Power Platform requiring native productivity integration
Key Strength	Integration with SAP ERP master data and order processes; governance for enterprise workflows	Large third-party ecosystem, extensive CRM capabilities and marketplace	Native integration with Microsoft productivity stack; extensibility via Power Platform
Key Weakness	Perceived UX and learning curve; implementation complexity in some landscapes	Cost escalation as products are added; complexity in large-scale license management	Licensing complexity; some advanced capabilities require additional licenses/products