Scanntech

Name: Scanntech
Brand: Scanntech

IT Services and IT Consulting. Lima. Perú

Est 2013|Raised $83M|121 Ref Customers

LinkedIn 127K|Web traffic 16K|FTEs 945|HQ São Paulo, São Paulo, BR

01Competitive Landscape

Narrative analysis

NIQ vs Scanntech: NIQ competes as a standardized measurement provider and is investing to expand indirect-channel visibility in some markets.
dunnhumby vs Scanntech: dunnhumby differentiates on customer-first decisioning and optimization, often powered by loyalty and retailer first-party data. Scanntech differentiates through vendor-claimed large-scale sell-out capture from POS networks.
Kantar/Worldpanel vs Scanntech: Panel-based providers measure shopper behavior using household panels rather than POS integrations. Panels can be strong for attitudinal insights but may not match immediacy and store/SKU execution granularity of ticket-level POS systems.

- NIQ vs Scanntech: NIQ competes as a standardized measurement provider and is investing to expand indirect-channel visibility in some markets. - dunnhumby vs Scanntech: dunnhumby differentiates on customer-first decisioning and optimization, often powered by loyalty and retailer first-party data. Scanntech differentiates through vendor-claimed large-scale sell-out capture from POS networks. - Kantar/Worldpanel vs Scanntech: Panel-based providers measure shopper behavior using household panels rather than POS integrations. Panels can be strong for attitudinal insights but may not match immediacy and store/SKU execution granularity of ticket-level POS systems.

	Scanntech	NielsenIQ (NIQ)	dunnhumby
Starting Price	Not public (sales-led)	Not public (enterprise)	Not public (enterprise)
Best For	Brazil/LATAM FMCG ecosystems needing ticket-level sell-out data integrated with operational workflows	Global/regional brands needing standardized retail measurement across many countries	Retailers/brands focused on customer data science, loyalty-driven personalization, and price/promo optimization
Key Strength	Vendor claims: high granularity, near-real-time freshness, and a broad Brazil POS network	Global scale, established measurement standards, broad category/country coverage	Deep pricing/promo science and retail expertise; established in retailer data science
Key Weakness	Limited public documentation on security/compliance and limited presence on global review platforms	May be less granular than direct POS integrations depending on market/method; typically higher cost	Often depends on retailer data availability and partnership model; may require significant transformation effort

Scanntech

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map