Scratchpay

Name: Scratchpay
Brand: Scratch Financial
Rating: 4.5 (1614 reviews)

Scratch Financial is the world's simplest patient financing solution.

Est 2016|Valuation $160M|Raised $108.1M|3791 Ref Customers

LinkedIn 4K|Web traffic 350K|FTEs 97

MarketsInvoicing & Payment Processing

01Competitive Landscape

Narrative analysis

Scratch vs CareCredit - CareCredit’s principal advantage is broad provider acceptance and a reusable credit card-like product. Scratch operates as a partner-network based installment-loan model with clinic-level onboarding requirements. - CareCredit uses deferred-interest promotional financing in certain offers; interest can be charged if promotional conditions are not satisfied, requiring borrower awareness of promo deadlines. - The vendor positions its product as an alternative to deferred-interest promotions; however, public borrower reviews indicate that confusion about interest calculations and promotional mechanics can occur across product types. Scratch vs Cherry - Cherry markets consumer financing with interest-free options in its materials; Cherry’s practice-side pricing is not as transparent on public pages, which complicates direct cost comparisons with Scratch. Scratch vs Sunbit - Sunbit’s materials reference alternative fee and promotional structures and describe programs that limit late fees in some configurations. Scratch’s public materials indicate that late fees can apply under certain loan terms. Adoption trends / market share - Vendor materials include a provider-count figure; prospective buyers should validate provider acceptance density in their target markets and confirm acceptance in specific clinics or networks.

	Scratch Pay	CareCredit	Cherry
Starting Price	Consumer financing ranges from interest-free promotional plans to higher interest, depending on credit and plan; clinics pay a provider fee for veterinary plans and vertical-differentiated provider fees for other categories	Reusable healthcare credit line with promotional deferred-interest offers; standard APR applies if promotional conditions are not met	Merchant/practice pricing is less transparent publicly; vendor markets interest-free promotional options in some configurations
Best For	Veterinary clinics seeking an integrated financing option plus payments tooling; pet owners seeking a one-time installment plan with relatively rapid decisions	Consumers seeking a reusable healthcare credit line with wide provider acceptance	Practices seeking point-of-sale consumer financing that is marketed with interest-free options; pricing requires vendor quote
Key Strength	Veterinary specialization and clinic-oriented workflows; installment structure; vendor-disclosed provider-fee model and bank partner relationships	Broad provider acceptance in many markets and a reusable credit-line model	Vendor marketing emphasizes consumer-facing interest-free options; practice experience and support positioning are emphasized
Key Weakness	Consumer confusion about interest and promotional mechanics in some reviews; limited publicly available security documentation and attestations; acceptance requires clinic enrollment	Deferred-interest promotions can be costly if promo conditions are not met	Public pricing transparency is limited, complicating direct cost comparisons

01Competitive Landscape

Narrative analysis

Scratch vs CareCredit

CareCredit’s principal advantage is broad provider acceptance and a reusable credit card-like product. Scratch operates as a partner-network based installment-loan model with clinic-level onboarding requirements.
CareCredit uses deferred-interest promotional financing in certain offers; interest can be charged if promotional conditions are not satisfied, requiring borrower awareness of promo deadlines.
The vendor positions its product as an alternative to deferred-interest promotions; however, public borrower reviews indicate that confusion about interest calculations and promotional mechanics can occur across product types.

Scratch vs Cherry

Cherry markets consumer financing with interest-free options in its materials; Cherry’s practice-side pricing is not as transparent on public pages, which complicates direct cost comparisons with Scratch.

Scratch vs Sunbit

Sunbit’s materials reference alternative fee and promotional structures and describe programs that limit late fees in some configurations. Scratch’s public materials indicate that late fees can apply under certain loan terms.

Adoption trends / market share

Vendor materials include a provider-count figure; prospective buyers should validate provider acceptance density in their target markets and confirm acceptance in specific clinics or networks.

	Scratch Pay	CareCredit	Cherry
Starting Price	Consumer financing ranges from interest-free promotional plans to higher interest, depending on credit and plan; clinics pay a provider fee for veterinary plans and vertical-differentiated provider fees for other categories	Reusable healthcare credit line with promotional deferred-interest offers; standard APR applies if promotional conditions are not met	Merchant/practice pricing is less transparent publicly; vendor markets interest-free promotional options in some configurations
Best For	Veterinary clinics seeking an integrated financing option plus payments tooling; pet owners seeking a one-time installment plan with relatively rapid decisions	Consumers seeking a reusable healthcare credit line with wide provider acceptance	Practices seeking point-of-sale consumer financing that is marketed with interest-free options; pricing requires vendor quote
Key Strength	Veterinary specialization and clinic-oriented workflows; installment structure; vendor-disclosed provider-fee model and bank partner relationships	Broad provider acceptance in many markets and a reusable credit-line model	Vendor marketing emphasizes consumer-facing interest-free options; practice experience and support positioning are emphasized
Key Weakness	Consumer confusion about interest and promotional mechanics in some reviews; limited publicly available security documentation and attestations; acceptance requires clinic enrollment	Deferred-interest promotions can be costly if promo conditions are not met	Public pricing transparency is limited, complicating direct cost comparisons