- **What the product does (core value proposition)**
- SeaRoc (operating as Ascertra‑SeaRoc Limited) provides vertical SaaS for offshore wind and other high‑risk operations, centered on:
- **SeaPlanner**: an offshore marine coordination and management system covering marine operations, workforce tracking, and HSE workflows
- **SitePlanner**: contractor and personnel induction and safety workflow management for onshore or land-based construction and hazardous-site contexts
- The platform consolidates personnel competency, access/induction, operational visibility (vessels/assets), and safety workflows (RAMS / permits / transfer of control) into an auditable system designed for multi‑contractor projects.
- **Target market and market positioning**
- Primary customers include offshore wind developers, operators, marine coordination centres (MCC/MHCC), EPCs, and contractors requiring centralized control of people, vessels, and safe systems of work.
- Public product messaging highlights SeaRoc's long sector experience; SeaPlanner has an early release date reported in the mid‑2000s.
- **Company background (founding year, HQ, leadership)**
- SeaRoc was formed in 2002 (UK).
- The company was acquired by a larger software group in 2020 and continues to operate as a business unit.
- Public sources reference leadership roles including Ian Sellwood (MD at time of acquisition announcement) and Neil Pittam (General Manager / contact).
- **Funding and growth (investment rounds, acquisitions, estimated scale)**
- No typical venture fundraising rounds were identified in public sources; the main public corporate event is the 2020 acquisition by a larger software group.
- Some third‑party company profile sites report small-company metrics (employees/revenue); these are not audited disclosures and should be considered directional only.
- Vendor-published metrics vary across pages (examples include project and user counts). These figures are vendor statements; public methodology and independent verification are not provided.
- **Pricing model (tiers and costs where available)**
- Pricing is not publicly listed in the sources reviewed; the vendor uses a sales-led model and requests for demos. Prospective buyers should expect quote-based enterprise pricing influenced by modules, project duration, integrations, and user volumes.
- **Total cost of ownership (TCO) considerations**
- Likely additional cost components beyond license fees:
- Implementation and configuration per project (workflows, permit/RAMS schema, map layers, roles)
- Training and onboarding effort
- Integrations (AIS feeds, weather/metocean, identity/SSO, document repositories)
- Ongoing support and helpdesk services
- Potential additional costs:
- Process change management (moving from spreadsheets/email to controlled approvals)
- Contractor onboarding for large external user bases
- Data cleanup for certifications/competencies and RAMS libraries
- **Key competitors / alternatives (4–6)**
- Shoreline Wind (marine coordination / offshore wind operations platform)
- Yokogawa OpreX Control of Work (permit-to-work / integrated safe system of work)
- ServiceMax (field service/asset-centric operations; less offshore-wind-specific)
- AspenTech (industrial asset optimization / operations suites; broader than offshore wind)
- SEMS:PRO (oil & gas SEMS compliance toolkit, including permits/JSA workflows)
- General construction/EHS ecosystems that provide onshore site induction and permit workflows