Second Spectrum is a sports computer-vision and machine-learning platform that (a) captures optical tracking data (player + ball), (b) converts that data into advanced analytics and tactical insights for teams and leagues, and (c) provides data-driven video and broadcast enhancements (data-driven graphics, alternate telecasts, interactive experiences). Public materials describe near-real-time tracking, automated indexing of sports video, and ML-driven metrics such as shot quality and other contextual measures.
Second Spectrum primarily sells to enterprise sports organizations (professional leagues, teams, broadcasters, and rights holders) rather than to self-serve SMB customers.