Sentra

Name: Sentra
Brand: Sentra
Rating: 4.9 (112 reviews)

AI Native

Is your data AI Ready? Secure Sensitive data. At Petabyte scale.

Est 2021|Valuation $205.2M|Raised $103M|9 Ref Customers

LinkedIn 16K|Web traffic 6K|FTEs 173|HQ New York, New York, US

MarketsData Security Platforms

01Competitive Landscape

Narrative analysis

- Sentra versus Wiz (CNAPP with DSPM module): Wiz may be chosen when consolidation of cloud security tooling is a priority. Sentra may be selected when DSPM depth, unstructured data classification accuracy, or an in-environment custody model is the primary requirement. - Sentra versus BigID: BigID is known for data discovery/classification and privacy/governance breadth. BigID pricing is quote-based and can be complex; Sentra positions itself toward security-posture and detection/response workflows, with a cloud-focus. - Sentra versus Microsoft Purview: Purview can be a practical choice in Microsoft-heavy organizations due to native integrations. In multi-cloud contexts requiring specialized DSPM workflows, Sentra may be considered as a complementary or alternative option. - Sentra versus Securiti: Securiti emphasizes privacy and AI governance; consolidation activity in this area is a factor for buyers evaluating long-term vendor stability.

Adoption trends / market signals

Engagement metrics on peer community platforms indicate growing awareness for Sentra in a recent period, though such signals are not equivalent to market share.
Gartner Peer Insights shows an active review presence for Sentra within DSPM market listings in the materials reviewed.

	Sentra	Cyera	Microsoft Purview
Starting Price	Custom quote; a marketplace listing indicates tiered annual options	Custom quote	Per-user monthly add-on; plus pay-as-you-go meters for some features
Primary fit	Cloud-first enterprises needing DSPM with access context; vendor emphasizes agentless deployment and scale	Enterprises focused on data security posture and governance with strong market momentum	Microsoft-centric organizations seeking compliance, labeling, DLP, and governance primarily across M365 and Azure
Noted advantages	Vendor positions product on classification accuracy and in-environment scanning; visible presence on enterprise-oriented review channels	Category momentum and adoption narratives	Deep native integration with M365, integrated compliance tooling, and common licensing models
Noted limitations	Limited public reviews on some open platforms; connector gaps have been called out historically	Pricing and feature maturity can require a proof of value; cost and fit vary by use case	Can be complex to configure for multi-cloud or non-Microsoft environments; PAYG costs can be unexpected

01Competitive Landscape

Narrative analysis

Sentra versus Wiz (CNAPP with DSPM module): Wiz may be chosen when consolidation of cloud security tooling is a priority. Sentra may be selected when DSPM depth, unstructured data classification accuracy, or an in-environment custody model is the primary requirement.
Sentra versus BigID: BigID is known for data discovery/classification and privacy/governance breadth. BigID pricing is quote-based and can be complex; Sentra positions itself toward security-posture and detection/response workflows, with a cloud-focus.
Sentra versus Microsoft Purview: Purview can be a practical choice in Microsoft-heavy organizations due to native integrations. In multi-cloud contexts requiring specialized DSPM workflows, Sentra may be considered as a complementary or alternative option.
Sentra versus Securiti: Securiti emphasizes privacy and AI governance; consolidation activity in this area is a factor for buyers evaluating long-term vendor stability.

Adoption trends / market signals

Engagement metrics on peer community platforms indicate growing awareness for Sentra in a recent period, though such signals are not equivalent to market share.
Gartner Peer Insights shows an active review presence for Sentra within DSPM market listings in the materials reviewed.

	Sentra	Cyera	Microsoft Purview
Starting Price	Custom quote; a marketplace listing indicates tiered annual options	Custom quote	Per-user monthly add-on; plus pay-as-you-go meters for some features
Primary fit	Cloud-first enterprises needing DSPM with access context; vendor emphasizes agentless deployment and scale	Enterprises focused on data security posture and governance with strong market momentum	Microsoft-centric organizations seeking compliance, labeling, DLP, and governance primarily across M365 and Azure
Noted advantages	Vendor positions product on classification accuracy and in-environment scanning; visible presence on enterprise-oriented review channels	Category momentum and adoption narratives	Deep native integration with M365, integrated compliance tooling, and common licensing models
Noted limitations	Limited public reviews on some open platforms; connector gaps have been called out historically	Pricing and feature maturity can require a proof of value; cost and fit vary by use case	Can be complex to configure for multi-cloud or non-Microsoft environments; PAYG costs can be unexpected