ServiceNow IT Asset Management (ITAM) is an enterprise asset lifecycle management suite built on the ServiceNow Now Platform. The product provides a central record for technology assets (hardware, software, SaaS, and cloud cost/usage signals) and automates workflows across the asset lifecycle—from request/procure → deploy → maintain/optimize → retire/dispose—while supporting compliance and financial controls.
ServiceNow positions ITAM as integrated with its broader workflow stack including ITSM, CMDB, discovery and inventory sources, procurement workflows, contract/renewals, dashboards, and analytics. Official materials emphasize lifecycle process automation, cost control, and risk reduction related to licensing, leasing, and compliance.