Based on vendor material and press coverage, Vidu appears to target:
- Independent creators and small teams producing short-form content, animations, social content, and marketing creatives.
- Studios and brands that require repeatable asset consistency (characters, products, props) and higher throughput.
- Developers embedding AI video generation into consumer apps, adtech, e-commerce, entertainment, and content platforms.
The vendor states it has a large customer base (vendor-claimed figure); the methodology and definition of "customer" are not disclosed in public materials and should be validated for procurement.