Shield

Name: Shield
Brand: Shield

Shield is a LinkedIn analytics platform that tracks and reports organic performance for personal LinkedIn profiles and aggregates multiple profiles for teams and agencies into centralized dashboards and exports.

Est 2018|1 Ref Customers

LinkedIn 39K|Web traffic 81K|FTEs 19

MarketsSocial Media Management

01Competitive Landscape

Narrative analysis

Shield versus Taplio: Taplio provides a broader suite covering content creation, scheduling, and engagement. Shield focuses on analytics depth and multi-profile reporting, which may suit buyers that already have a separate content workflow.
Shield versus AuthoredUp: AuthoredUp competes on the creation workflow and scheduling, often at a lower entry price. Shield's relative advantage is analytics-first reporting and organization dashboards, subject to execution quality.
Shield versus Inlytics: Inlytics positions around analytics plus scheduling with transparent tiers. Organizations seeking an integrated schedule-and-measure loop may prefer an offering that combines both capabilities.

- Shield versus Taplio: Taplio provides a broader suite covering content creation, scheduling, and engagement. Shield focuses on analytics depth and multi-profile reporting, which may suit buyers that already have a separate content workflow. - Shield versus AuthoredUp: AuthoredUp competes on the creation workflow and scheduling, often at a lower entry price. Shield's relative advantage is analytics-first reporting and organization dashboards, subject to execution quality. - Shield versus Inlytics: Inlytics positions around analytics plus scheduling with transparent tiers. Organizations seeking an integrated schedule-and-measure loop may prefer an offering that combines both capabilities.

Market adoption and trends

Public materials position Shield as a niche analytics tool. Independent estimates of customer count, ARR, or market share were not identified during this research.

	Shield (shieldapp.ai)	Taplio	AuthoredUp
Starting Price	Entry-level monthly pricing in the tens of dollars (personal plans); per-profile pricing for teams with annual discounting available	Entry-level monthly pricing in the tens of dollars	Entry-level monthly pricing in the tens of dollars
Target Use Case	Analytics-first LinkedIn creators/teams; employee advocacy measurement	Broader growth workflow (ideas, writing, scheduling, engagement/outreach)	Writing, formatting, scheduling, and analytics for LinkedIn-focused teams/creators
Key Strength	Centralized LinkedIn analytics and multi-profile dashboards	Broad feature set (AI, scheduling, engagement/outreach, lead DB on higher tiers)	Creation workflow (editor/extension), team analytics, lower entry price
Key Weakness	Reported data issues, support friction, pricing/billing confusion; limited content creation workflow	Higher cost at scale; some automation features may increase LinkedIn risk	Less analytics depth than dedicated analytics products for some use cases