Shippit

Name: Shippit
Brand: Shippit
Rating: 4.9 (3041 reviews)

Multi-carrier shipping technology that ships smarter, optimises fulfilment and creates better post-purchase experiences.

Est 2014|Valuation $143M|Raised $118.9M

LinkedIn 16K|Website|Web traffic 2.4M|FTEs 142|HQ Sydney, New South Wales, AU

MarketsSupply Chain Visibility Freight Management

01Competitive Landscape

Narrative analysis (where each tends to be selected)

- **Shippit vs Starshipit (ANZ):** Shippit emphasizes analytics and multi-carrier operations with an ANZ focus and an offering that includes both carrier allocation and an in-house fleet option. Starshipit emphasizes transparent tiered pricing and warehouse operations features, including packing validation. - **Shippit vs Shippo (US):** Shippo’s free entry point and label-centric model can be more cost-effective for low-volume US merchants, but it may not provide the same regional carrier ecosystem depth or enterprise operational features emphasized by Shippit. - **Shippit vs Easyship:** Easyship positions itself for cross-border sellers with duties/taxes tooling and a wide carrier network; for global-first sellers, Easyship’s offering may be a closer technical fit for landed-cost and DDP flows than Shippit’s publicly described feature set. Sources: Official competitor product and pricing documentation.

Competitor perspectives (explicit)

The vendor publishes comparative marketing pages positioning its product against specific competitors. Such content is marketing material and should be validated via direct feature comparisons, SLA review, and trial or proof-of-concept work.

Source: Vendor marketing and comparative materials.

Market adoption / trend signals

The vendor is covered in tech press as an APAC ecommerce shipping and fulfilment automation provider, with reporting on regional expansion and funding activity.

Sources: Technology press and industry publications.

	Shippit	Starshipit	Shippo
Starting Price	Published entry-level plan available in the ANZ region	Published low-tier monthly plan available from the vendor (AUD region)	Published free entry plan with limited monthly labels (US-centric)
Typical Use Case	ANZ retailers needing multi-carrier allocation, tracking, and analytics with optional fleet features	ANZ merchants needing shipping automation, rules, and warehouse workflows (including packing validation)	US-centric SMBs needing label purchasing, simple automation, and API access
Key Strength	Multi-carrier API abstraction, analytics/Insights, and a vendor-provided fleet option (NowGo)	Clear tiered pricing and operational warehouse features (packing validation)	Free entry point and broad carrier access via Shippo accounts; API-first approach
Key Weakness	Add-ons and higher-tier features can increase costs; some reviewers report tracking performance issues	Some advanced features are add-ons on certain plans	Less alignment with ANZ carrier network and enterprise operational feature needs