Shopify Admin is Shopify’s web and mobile back-office interface for operating a Shopify store. It provides functionality for managing products/catalog, orders, fulfillment, customers, discounts, content, analytics, apps, settings, and staff permissions from a single control plane. It is accessed via consolidated vendor-controlled admin domains and is described by Shopify as the central interface for store operations.
Key workflow areas commonly run through Admin
- Merchandising: products, variants, collections, content
- Operations: orders, shipping, fulfillment, returns (often via apps)
- Growth: discounts, marketing, basic analytics/reporting
- Platform extensibility: app installation/configuration, embedded apps, Admin APIs
- Governance: staff accounts, roles/permissions, activity logs