SignUp Software

Name: SignUp Software
Brand: SignUp Software

SignUp Software is a provider of Microsoft Dynamics 365–native add-ons that automate accounts payable invoice capture, coding, approvals and posting workflows inside Dynamics 365 Finance & Operations and Business Central.

Est 1999|Valuation $213.3M|40 Ref Customers

LinkedIn 8K|Web traffic 8K|FTEs 185|HQ Solna, 01, SE

MarketsInvoice Data Capture & Processing Accounts Payable (AP) Automation

| Aspect | SignUp Software / ExFlow | Medius | Stampli | |--------|--------------------------|--------|---------| | Starting Price | Not publicly listed (quote-based; free trial exists for BC extension) | Not publicly listed (typically quote-based) | Not publicly listed (commonly quote-based) | | Suitable For | Microsoft Dynamics 365–standardized organizations wanting ERP-native AP automation | Global/multi-ERP organizations seeking broader AI-driven spend/AP platform coverage | Teams prioritizing AP workflow usability and rapid AP-focused rollout across ERPs | | Key Strength | Native Dynamics embedding; familiar ERP UX; real-time ERP data flow | Multi-ERP coverage; broader suite breadth; AI/automation capabilities (vendor-claimed) | AP-centric workflow focus; broader market awareness and review volume relative to ExFlow (market perception) | | Key Weakness | Limited independent review volume; some users perceive the UI as dated; Dynamics-only orientation | Can require heavier change management; integration as an external platform vs embedded-in-ERP | May require more integration work with Dynamics than a native embedded approach | - Narrative analysis - ExFlow’s differentiator is execution inside Dynamics, which can reduce integration complexity and support user adoption for organizations that prefer approvals, coding, and matching to occur within the ERP context. - Medius emphasizes breadth (source-to-pay), multi-ERP support, AI-driven capture/automation, and a vendor-delivery model. This approach may be preferable when Dynamics is not the only ERP or when procurement and payments are in scope. - Competitor comparison materials are vendor-provided and can be biased; treat claims about wins versus competitors as assertions to validate through references and pilots.

01Competitive Landscape

Aspect	SignUp Software / ExFlow	Medius	Stampli
Starting Price	Not publicly listed (quote-based; free trial exists for BC extension)	Not publicly listed (typically quote-based)	Not publicly listed (commonly quote-based)
Suitable For	Microsoft Dynamics 365–standardized organizations wanting ERP-native AP automation	Global/multi-ERP organizations seeking broader AI-driven spend/AP platform coverage	Teams prioritizing AP workflow usability and rapid AP-focused rollout across ERPs
Key Strength	Native Dynamics embedding; familiar ERP UX; real-time ERP data flow	Multi-ERP coverage; broader suite breadth; AI/automation capabilities (vendor-claimed)	AP-centric workflow focus; broader market awareness and review volume relative to ExFlow (market perception)
Key Weakness	Limited independent review volume; some users perceive the UI as dated; Dynamics-only orientation	Can require heavier change management; integration as an external platform vs embedded-in-ERP	May require more integration work with Dynamics than a native embedded approach

Narrative analysis
- ExFlow’s differentiator is execution inside Dynamics, which can reduce integration complexity and support user adoption for organizations that prefer approvals, coding, and matching to occur within the ERP context.
- Medius emphasizes breadth (source-to-pay), multi-ERP support, AI-driven capture/automation, and a vendor-delivery model. This approach may be preferable when Dynamics is not the only ERP or when procurement and payments are in scope.
- Competitor comparison materials are vendor-provided and can be biased; treat claims about wins versus competitors as assertions to validate through references and pilots.