Silverpush

Name: Silverpush
Brand: Silverpush

Transforming Advertising in Video for World's Largest Brands

Est 2012|Valuation $65M|Raised $19.4M|22 Ref Customers

LinkedIn 46K|Web traffic 8K|FTEs 337|HQ Gurugram, Haryana, IN

MarketsDemand-Side Platforms (DSP)Connected TV (CTV) Advertising

01Competitive Landscape

Narrative analysis

- Silverpush positions itself as a provider of contextual intelligence and activation; IAS and DoubleVerify are frequently positioned as independent verification and measurement providers with established ecosystem integrations. - Silverpush references GARM-aligned brand safety/suitability frameworks in its OpenWeb materials. - IAS and other verification incumbents often publish frequent product announcements and industry reporting that signal established compliance and measurement focus. Where competitors may be preferable: - Organizations requiring an auditor-like independent reporting posture for brand safety incidents may prefer IAS or DoubleVerify. - Buyers needing the widest standard integrations across DSPs and social verification channels may find incumbent verification vendors have broader out-of-the-box coverage. Where Silverpush may be considered: - Organizations seeking video-level context and planning capabilities and willing to treat the provider as an activation and performance layer rather than as an independent measurement vendor. - Organizations evaluating contextual targeting approaches as an alternative to identity-based targeting.

	Silverpush	Integral Ad Science (IAS)	DoubleVerify
Starting Price	Not publicly listed (demo-based)	Not generally public; enterprise/usage-based	Not generally public; enterprise/usage-based
Recommended use cases	Contextual targeting and brand suitability activation across YouTube/CTV/social/open web	Independent brand safety/suitability measurement and contextual controls in major buying platforms	Independent media quality verification and fraud/suitability measurement across channels
Key strength	Video-level contextual analysis and omnichannel activation functionality	Positioning as third-party measurement/verification with broad integrations	Market presence in verification/measurement with broad channel coverage
Key limitation	Limited public security/compliance documentation; mixed quality of public reviews; historical privacy-related coverage	Perceived as an add-on cost in some implementations; can be conservative in blocking depending on settings	Perceived cost and ecosystem controversies can affect buyer perceptions

01Competitive Landscape

Narrative analysis

Silverpush positions itself as a provider of contextual intelligence and activation; IAS and DoubleVerify are frequently positioned as independent verification and measurement providers with established ecosystem integrations.
Silverpush references GARM-aligned brand safety/suitability frameworks in its OpenWeb materials.
IAS and other verification incumbents often publish frequent product announcements and industry reporting that signal established compliance and measurement focus.

Where competitors may be preferable:

Organizations requiring an auditor-like independent reporting posture for brand safety incidents may prefer IAS or DoubleVerify.
Buyers needing the widest standard integrations across DSPs and social verification channels may find incumbent verification vendors have broader out-of-the-box coverage.

Where Silverpush may be considered:

Organizations seeking video-level context and planning capabilities and willing to treat the provider as an activation and performance layer rather than as an independent measurement vendor.
Organizations evaluating contextual targeting approaches as an alternative to identity-based targeting.

	Silverpush	Integral Ad Science (IAS)	DoubleVerify
Starting Price	Not publicly listed (demo-based)	Not generally public; enterprise/usage-based	Not generally public; enterprise/usage-based
Recommended use cases	Contextual targeting and brand suitability activation across YouTube/CTV/social/open web	Independent brand safety/suitability measurement and contextual controls in major buying platforms	Independent media quality verification and fraud/suitability measurement across channels
Key strength	Video-level contextual analysis and omnichannel activation functionality	Positioning as third-party measurement/verification with broad integrations	Market presence in verification/measurement with broad channel coverage
Key limitation	Limited public security/compliance documentation; mixed quality of public reviews; historical privacy-related coverage	Perceived as an add-on cost in some implementations; can be conservative in blocking depending on settings	Perceived cost and ecosystem controversies can affect buyer perceptions