Smartness

Name: Smartness
Brand: Smartness
Rating: 4.5 (177 reviews)

AI Native

Automation for Independence

Est 2020|Valuation $73.8M|Raised $21.5M

LinkedIn 42K|Website|Web traffic 210K|FTEs 196|HQ Arco, Tr.A.A., IT

01Competitive Landscape

Narrative competitive analysis

- Enterprise hotel RMS vendors (e.g., IDeaS, Duetto, Atomize) typically provide deeper forecasting, complex segmentation, and portfolio-level controls but are generally more complex and costly to implement. - STR-native tools (PriceLabs, Wheelhouse, Beyond) tend to win on transparent, self-serve pricing and ease of setup for single-property hosts, but they may not provide the broader operations automation (guest messaging, direct booking marketing) that Smartness includes in its platform. - Smartness’s differentiator is its integrated approach across pricing, guest communications, and direct booking tools, which may suit operators seeking a single vendor for multiple online operations functions.

Market share/adoption signals

The vendor reports a customer presence in Europe and listing activity on industry directories indicates growing attention in its category. These items are signals of adoption but do not constitute definitive market share data.

	Smartness (Smartpricing)	PriceLabs	Wheelhouse
Starting Price	Custom/tailored pricing (vendor-provided)	Public self-serve plans (product overview and pricing pages)	Public pricing available (product overview and help/pricing pages)
Best For	European hotels, B&Bs, and STR operators seeking an integrated platform that includes pricing, messaging, and marketing modules	STR hosts and managers seeking market-driven dynamic pricing with self-serve setup	STR-focused operators seeking pricing automation with rule controls
Key Strength	Integrated platform covering pricing and operations modules; multiple PMS/channel integrations referenced	Transparent, self-serve onboarding and widespread community usage in STR markets	Established presence in STR pricing with rule-based controls
Key Weakness	Limited public disclosure of security/compliance artifacts; pricing not fully self-serve; rate distribution relies on PMS/channel manager	Community feedback indicates occasional settings/comp set tuning required	Community feedback includes operational friction in certain workflows and configuration challenges

01Competitive Landscape

Narrative competitive analysis

Enterprise hotel RMS vendors (e.g., IDeaS, Duetto, Atomize) typically provide deeper forecasting, complex segmentation, and portfolio-level controls but are generally more complex and costly to implement.
STR-native tools (PriceLabs, Wheelhouse, Beyond) tend to win on transparent, self-serve pricing and ease of setup for single-property hosts, but they may not provide the broader operations automation (guest messaging, direct booking marketing) that Smartness includes in its platform.
Smartness’s differentiator is its integrated approach across pricing, guest communications, and direct booking tools, which may suit operators seeking a single vendor for multiple online operations functions.

Market share/adoption signals

The vendor reports a customer presence in Europe and listing activity on industry directories indicates growing attention in its category. These items are signals of adoption but do not constitute definitive market share data.

	Smartness (Smartpricing)	PriceLabs	Wheelhouse
Starting Price	Custom/tailored pricing (vendor-provided)	Public self-serve plans (product overview and pricing pages)	Public pricing available (product overview and help/pricing pages)
Best For	European hotels, B&Bs, and STR operators seeking an integrated platform that includes pricing, messaging, and marketing modules	STR hosts and managers seeking market-driven dynamic pricing with self-serve setup	STR-focused operators seeking pricing automation with rule controls
Key Strength	Integrated platform covering pricing and operations modules; multiple PMS/channel integrations referenced	Transparent, self-serve onboarding and widespread community usage in STR markets	Established presence in STR pricing with rule-based controls
Key Weakness	Limited public disclosure of security/compliance artifacts; pricing not fully self-serve; rate distribution relies on PMS/channel manager	Community feedback indicates occasional settings/comp set tuning required	Community feedback includes operational friction in certain workflows and configuration challenges

Smartness

01Competitive Landscape

Narrative competitive analysis

Market share/adoption signals

02Market Map

01Competitive Landscape

Narrative competitive analysis

Market share/adoption signals

02Market Map